Philips

5 days ago

Business Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Own the annual marketing communications strategy and execution plan aligned with business priorities. Use customer, market, and competitor intelligence to find growth opportunities, then plan and run integrated campaigns across digital, events, media, and thought leadership. Create high-impact content to strengthen brand and product value messaging, lead KOL/reference site and advocacy programs, and partner cross-functionally to support demand generation. Measure performance and ROI to drive continuous improvement.

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own the annual marketing communications strategy and execution plan aligned with business priorities.
•Conduct customer, market, and competitor intelligence to identify growth opportunities and support strategic decision-making.
•Plan and execute integrated communication campaigns across digital, events, media, customer engagement, and thought leadership platforms.
•Develop and manage high-impact content and communication assets to strengthen brand positioning and product value messaging.
•Drive KOL, reference site, and customer advocacy programs to enhance market visibility and credibility; collaborate cross-functionally and track campaign performance/ROI for continuous improvement.

Key Requirements

•Bachelor’s/Master’s Degree in Marketing, Sales, Business Administration, Product Management, or equivalent.
•Minimum 8 years of experience in Marketing Communication, Product Marketing, and Event Planning/Management.
•Experience owning marketing communications strategy aligned with business priorities.
•Experience planning and executing integrated campaigns across digital, events, media, and customer engagement channels.
•Experience tracking campaign effectiveness and marketing ROI to drive data-driven continuous improvement.

Experience:8+ years

Education:Master's in Marketing, Sales, Business Administration, Product Management (or equivalent)

Skills:Strategic planningData-driven decision-makingCross-functional collaborationCampaign managementMarket analysis

Company Brief

Philips

Global health technology company focusing on diagnostic imaging, patient monitoring, and consumer health products. Philips develops medical devices, healthcare informatics, and solutions to improve patient care and personal well-being.

Industry: HealthTech

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Amsterdam, Netherlands

Founded: 1891

Glassdoor: 3.8

Website LinkedIn

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Philips

5 days ago

Business Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own the annual marketing communications strategy and execution plan aligned with business priorities.
•Conduct customer, market, and competitor intelligence to identify growth opportunities and support strategic decision-making.
•Plan and execute integrated communication campaigns across digital, events, media, customer engagement, and thought leadership platforms.
•Develop and manage high-impact content and communication assets to strengthen brand positioning and product value messaging.
•Drive KOL, reference site, and customer advocacy programs to enhance market visibility and credibility; collaborate cross-functionally and track campaign performance/ROI for continuous improvement.

Key Requirements

•Bachelor’s/Master’s Degree in Marketing, Sales, Business Administration, Product Management, or equivalent.
•Minimum 8 years of experience in Marketing Communication, Product Marketing, and Event Planning/Management.
•Experience owning marketing communications strategy aligned with business priorities.
•Experience planning and executing integrated campaigns across digital, events, media, and customer engagement channels.
•Experience tracking campaign effectiveness and marketing ROI to drive data-driven continuous improvement.

Experience:8+ years

Education:Master's in Marketing, Sales, Business Administration, Product Management (or equivalent)

Skills:Strategic planningData-driven decision-makingCross-functional collaborationCampaign managementMarket analysis

Company Brief

Philips

Industry: HealthTech

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Amsterdam, Netherlands

Founded: 1891

Glassdoor: 3.8

Website LinkedIn