Halliburton

4 months ago

Product Marketing Manager - Domain GTM & Narrative (Houston, TX, US, 77032)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

We are seeking a hands-on Product Marketing Manager to support domain-level narrative and go-to-market execution within a technical portfolio. You will develop clear messaging, help prioritize GTM plans, translate complex technology into customer value, and ensure domain launches are aligned with portfolio strategy, while collaborating with Product, Sales, Brand, and Marketing teams.

Location: Houston

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Develop domain messaging and narrative: Create and maintain messaging and positioning for assigned domains and solutions, applying established message hierarchies and portfolio anchors to ensure consistency.
•Support refinement of value propositions and differentiation using customer and market insights.
•Support GTM prioritization and governance by participating in GTM tiering discussions and documenting decisions and outcomes; ensure readiness gates with required messaging, proof, and enablement inputs; maintain clear GTM documentation across teams.
•Execute domain go-to-market plans by authoring domain GTM briefs with target audiences, messaging, proof points, plays, and success metrics; partner with Brand, Demand/ABM, and Growth teams to support campaigns; ensure consistent execution across channels.
•Translate technology and science into customer value by turning technical capabilities into clear customer-friendly messaging and supporting development of proof assets such as case studies, use cases, and outcome stories; ensure claims are credible and usable by Sales teams.

Key Requirements

•8–10 years of experience in Product Marketing, Solutions Marketing, or Go-To-Market roles
•Experience working with enterprise or B2B technology products
•Digital technology experience preferred
•Oil & gas, energy, industrial, or adjacent technical industry experience preferred
•Exposure to or experience supporting Account-Based Marketing (ABM) initiatives

Experience:Oil & gasEnergyIndustrialB2B technologyEnterprise software

Skills:CommunicationCollaborationStorytellingWritingMessagingGo-to-market governance

Company Brief

Halliburton

Provides oilfield services and products to the energy industry, including drilling, evaluation, completion, production and well intervention technologies, as well as engineering and project management solutions for oil and gas operators worldwide.

Industry: Energy Services

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Houston, United States

Founded: 1919

Website LinkedIn

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Halliburton

4 months ago

Product Marketing Manager - Domain GTM & Narrative (Houston, TX, US, 77032)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Location: Houston

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Develop domain messaging and narrative: Create and maintain messaging and positioning for assigned domains and solutions, applying established message hierarchies and portfolio anchors to ensure consistency.
•Support refinement of value propositions and differentiation using customer and market insights.
•Support GTM prioritization and governance by participating in GTM tiering discussions and documenting decisions and outcomes; ensure readiness gates with required messaging, proof, and enablement inputs; maintain clear GTM documentation across teams.
•Execute domain go-to-market plans by authoring domain GTM briefs with target audiences, messaging, proof points, plays, and success metrics; partner with Brand, Demand/ABM, and Growth teams to support campaigns; ensure consistent execution across channels.
•Translate technology and science into customer value by turning technical capabilities into clear customer-friendly messaging and supporting development of proof assets such as case studies, use cases, and outcome stories; ensure claims are credible and usable by Sales teams.

Key Requirements

•8–10 years of experience in Product Marketing, Solutions Marketing, or Go-To-Market roles
•Experience working with enterprise or B2B technology products
•Digital technology experience preferred
•Oil & gas, energy, industrial, or adjacent technical industry experience preferred
•Exposure to or experience supporting Account-Based Marketing (ABM) initiatives

Experience:Oil & gasEnergyIndustrialB2B technologyEnterprise software

Skills:CommunicationCollaborationStorytellingWritingMessagingGo-to-market governance

Company Brief

Halliburton

Industry: Energy Services

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Houston, United States

Founded: 1919

Website LinkedIn