Industry Marketing Manager - Infrastructure

Esri
United States
Workplace: OnsiteFull timeUSD 70,720 - 110,240 annuallyFunction: Marketing & GrowthExperience: 2+ yearsEducation: bachelorsSkills: ["Communication","Multitasking","Organization","Writing","Presentation"]

Seeking an Industry Marketing Manager to develop, manage, and execute strategic marketing campaigns for infrastructure markets. Collaborates with subject matter experts to craft messaging, content, and multi-channel campaigns, coordinates events and webinars, tracks performance, and builds community with customers, distributors, partners, and professional associations to drive revenue and market growth.

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Esri
Esri
6 months ago

Industry Marketing Manager - Infrastructure

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Last checked: 13 hours agoStatus: Live

Job Summary

Seeking an Industry Marketing Manager to develop, manage, and execute strategic marketing campaigns for infrastructure markets. Collaborates with subject matter experts to craft messaging, content, and multi-channel campaigns, coordinates events and webinars, tracks performance, and builds community with customers, distributors, partners, and professional associations to drive revenue and market growth.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Entry level

Key Responsibilities

  • •Campaign Planning & Management: Develop and execute integrated marketing campaigns using a wide range of channels, tactics, and approaches.
  • •Content Creation: Create campaign assets, including messaging, print collateral, and digital content that contribute to overall campaign success. Collaborate with in-house design/creative resources to produce brochures, ebooks, videos, emails, ads, social assets, webpages, blogs, articles, graphics, and more.
  • •Event Management: Contribute to third-party events and Esri-hosted events by creating messaging and content, negotiating and developing engagement opportunities for Esri and our audience; supporting onsite logistics, and establishing forums that help build community.
  • •Project Management: Deliver campaign assets on time and on budget. Manage multiple deadlines and priorities simultaneously, communicating progress updates regularly to stakeholders and any potential challenges.
  • •Analytics and Reporting: Track campaign performance and engagement at every step through campaign activity reports and analytics.
Travel: Medium travel

Pay and Benefits

Salary: USD 70,720 - 110,240 annually

Key Requirements

  • •2+ years of marketing or related business experience.
  • •Time management, resource management, and project management skills.
  • •Highly organized and strongly self-motivated with the ability to multi-task activities with shifting priorities.
  • •Quick learner with a positive attitude.
  • •Excellent written and verbal communication skills.
  • •Bachelor's degree in marketing, business, geography, GIS, or related field
Experience:2+ yearsGISInfrastructureMarketing
Education:Bachelor's in geography, GIS, or related field
Skills:CommunicationMultitaskingOrganizationWritingPresentation
Languages:English
Tech Stack:GIS softwareMarketing automationAnalyticsEmail campaignsWebpages

Company Brief

Esri
Provides geographic information system (GIS) software, location intelligence, mapping tools, and spatial analytics to governments, businesses, and researchers for visualizing, analyzing, and managing geographic data.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Redlands, United States
Founded: 1969
Glassdoor
Glassdoor: 4.1
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