Whoop

3 weeks ago

Senior Manager, Performance Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Lead global performance marketing programs to drive sustainable member growth across paid social, search, video and emerging platforms. Build forecasting models and budgets to optimize CAC/ROAS, allocate media spend across campaigns and markets, and collaborate with Marketing Analytics, Creative, Brand Media, Product, and Finance to inform growth strategies and investment decisions. Enhance attribution, testing roadmaps, and leverage AI tools in a fast-moving DTC environment.

Location: Boston

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Manage performance marketing programs across key paid acquisition channels, including paid social, search, video, and emerging platforms to drive efficient member acquisition and revenue growth.
•Develop and manage channel budgets, forecasting models, and investment strategies to optimize CAC, ROAS, and overall marketing efficiency.
•Allocate and optimize media spend across global campaigns, markets, channels, and audiences to maximize business outcomes while balancing efficiency and growth objectives.
•Partner with Marketing Analytics to establish measurement frameworks, evaluate incrementality, and generate actionable insights that inform growth strategies and investment decisions.
•Collaborate with Creative, Brand Media, and Marketing Strategy & Operations teams to develop testing roadmaps, improve creative performance, and enhance audience targeting and messaging.

Pay and Benefits

Salary: USD 130,000 - 170,000 annually

Key Requirements

•7+ years of experience in performance marketing, growth marketing, digital acquisition, or related disciplines, with a proven track record of driving measurable business results.
•Experience managing and optimizing large-scale paid media budgets across multiple acquisition channels.
•Strong analytical skills with experience leveraging data to inform decision-making, measure performance, and prioritize opportunities.
•Demonstrated ability to build forecasting models, manage budgets, and communicate business impact to senior stakeholders.
•Experience partnering effectively with cross-functional teams including Marketing Analytics, Product, Creative, Finance, Brand Media, and Engineering.

Experience:7+ yearsWearablesHealthtechDTC

Skills:AnalyticalCommunicationCollaborationOwnershipStrategic thinking

Languages:English

Tech Stack:AI toolsData analytics

Company Brief

Whoop

Whoop designs and sells a subscription-based wearable fitness tracker and analytics platform that monitors recovery, strain, and sleep to optimize athletic performance and daily health for consumers and professional athletes.

Industry: Wearables

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series E+

Headquarters: Boston, United States

Founded: 2012

Website LinkedIn

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Whoop

3 weeks ago

Senior Manager, Performance Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: Boston

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Manage performance marketing programs across key paid acquisition channels, including paid social, search, video, and emerging platforms to drive efficient member acquisition and revenue growth.
•Develop and manage channel budgets, forecasting models, and investment strategies to optimize CAC, ROAS, and overall marketing efficiency.
•Allocate and optimize media spend across global campaigns, markets, channels, and audiences to maximize business outcomes while balancing efficiency and growth objectives.
•Partner with Marketing Analytics to establish measurement frameworks, evaluate incrementality, and generate actionable insights that inform growth strategies and investment decisions.
•Collaborate with Creative, Brand Media, and Marketing Strategy & Operations teams to develop testing roadmaps, improve creative performance, and enhance audience targeting and messaging.

Pay and Benefits

Salary: USD 130,000 - 170,000 annually

Key Requirements

•7+ years of experience in performance marketing, growth marketing, digital acquisition, or related disciplines, with a proven track record of driving measurable business results.
•Experience managing and optimizing large-scale paid media budgets across multiple acquisition channels.
•Strong analytical skills with experience leveraging data to inform decision-making, measure performance, and prioritize opportunities.
•Demonstrated ability to build forecasting models, manage budgets, and communicate business impact to senior stakeholders.
•Experience partnering effectively with cross-functional teams including Marketing Analytics, Product, Creative, Finance, Brand Media, and Engineering.

Experience:7+ yearsWearablesHealthtechDTC

Skills:AnalyticalCommunicationCollaborationOwnershipStrategic thinking

Languages:English

Tech Stack:AI toolsData analytics

Company Brief

Whoop

Industry: Wearables

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series E+

Headquarters: Boston, United States

Founded: 2012

Website LinkedIn