Global Marketing Performance Lead

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Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Drive marketing investment optimization and business growth across international markets by leading the global adoption of Matrix, Pernod Ricard’s AI-powered Marketing Mix Modeling (MMM) ecosystem. Partner with senior commercial, marketing, and executive stakeholders to establish performance standards, governance frameworks, KPIs, and ROI tracking. Own media effectiveness expertise, translate analytics into actionable strategies, shape the Matrix roadmap with product and data teams, and lead organizational change to accelerate data-driven decision-making.

Location: Paris

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Lead the strategic adoption and business impact of Matrix across international markets, acting as a trusted advisor to senior leadership on marketing effectiveness and investment governance.
•Drive marketing ROI through data-driven planning, performance management, investment optimization, and defining KPIs, benchmarks, and value-realization governance frameworks.
•Serve as the global expert on media effectiveness, partnering with local teams to improve channel strategy, audience targeting, budget allocation, and media performance.
•Shape the Matrix product roadmap and collaborate with Product, Data Science, Engineering, and Analytics teams on business requirements and innovation.
•Lead organizational change initiatives, build global capability through workshops and training, and define and govern marketing performance standards and operating models.

Pay and Benefits

Perks:Remote WorkMutual InsuranceProfit-sharing

Key Requirements

•10+ years in marketing effectiveness, analytics, media strategy, commercial excellence, or consulting.
•Proven success leading large-scale marketing transformation in global organizations.
•Deep expertise in Marketing Mix Modeling (MMM), econometrics, attribution, and marketing measurement.
•Strong background in media strategy, planning, effectiveness, and performance optimization.
•Experience influencing senior executives and driving strategic decisions.

Experience:10+ yearsFMCGConsumer goodsFood & beverageConsulting

Skills:Stakeholder managementExecutive communicationChange managementStrategic influence

Tech Stack:Marketing Mix Modeling (MMM)AIMachine learningGenerative AIAdvanced attributionAnalytics

Company Brief

Pernod Ricard

Industry: Food & Beverage

Website

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Pernod Ricard

3 weeks ago

Global Marketing Performance Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: Paris

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Lead the strategic adoption and business impact of Matrix across international markets, acting as a trusted advisor to senior leadership on marketing effectiveness and investment governance.
•Drive marketing ROI through data-driven planning, performance management, investment optimization, and defining KPIs, benchmarks, and value-realization governance frameworks.
•Serve as the global expert on media effectiveness, partnering with local teams to improve channel strategy, audience targeting, budget allocation, and media performance.
•Shape the Matrix product roadmap and collaborate with Product, Data Science, Engineering, and Analytics teams on business requirements and innovation.
•Lead organizational change initiatives, build global capability through workshops and training, and define and govern marketing performance standards and operating models.

Pay and Benefits

Perks:Remote WorkMutual InsuranceProfit-sharing

Key Requirements

•10+ years in marketing effectiveness, analytics, media strategy, commercial excellence, or consulting.
•Proven success leading large-scale marketing transformation in global organizations.
•Deep expertise in Marketing Mix Modeling (MMM), econometrics, attribution, and marketing measurement.
•Strong background in media strategy, planning, effectiveness, and performance optimization.
•Experience influencing senior executives and driving strategic decisions.

Experience:10+ yearsFMCGConsumer goodsFood & beverageConsulting

Skills:Stakeholder managementExecutive communicationChange managementStrategic influence

Tech Stack:Marketing Mix Modeling (MMM)AIMachine learningGenerative AIAdvanced attributionAnalytics

Company Brief

Pernod Ricard

Industry: Food & Beverage

Website