Specialist Digital Marketing (w/m/d)

Daimler Truck
Ulm
Workplace: HybridFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Communication","Structuring","Analysis","Project management","Budget controlling","Stakeholder management"]

Own and further develop the company’s digital marketing channels within Corporate Marketing, including responsibility for the Daimler Buses YouTube channel and influencer collaborations. Manage newsletter marketing governance and evolution, define and implement marketing automation campaigns, and drive naming and IP governance for digital products and services. Work with an international corporate environment, supporting content and performance improvements across digital channels.

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Daimler Truck
Daimler Truck
1 day ago

Specialist Digital Marketing (w/m/d)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Own and further develop the company’s digital marketing channels within Corporate Marketing, including responsibility for the Daimler Buses YouTube channel and influencer collaborations. Manage newsletter marketing governance and evolution, define and implement marketing automation campaigns, and drive naming and IP governance for digital products and services. Work with an international corporate environment, supporting content and performance improvements across digital channels.
Location: Ulm
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own and manage the Daimler Buses Social Media presence, including responsibility for the YouTube channel.
  • •Coordinate influencer collaborations (external influencers, corporate ambassadors) and related activities.
  • •Operate and develop the Daimler Buses newsletter marketing channel, including governance for markets.
  • •Define and implement marketing automation campaigns.
  • •Drive naming and IP processes, including developing and enforcing governance for product, service, and digital offering naming.

Pay and Benefits

Perks:PensionRemote WorkLearning BudgetHealth Insurance

Key Requirements

  • •Completed degree in marketing, communication sciences, journalism, or a comparable field.
  • •Several years of hands-on experience in digital marketing, content creation, and social media.
  • •Strong communication skills in an international corporate environment.
  • •Experience managing and leading external service providers.
  • •Experience in project management and budget controlling.
Education:Bachelor's in Marketing, Kommunikationswissenschaften, Journalismus
Skills:CommunicationStructuringAnalysisProject managementBudget controllingStakeholder management
Languages:GermanEnglish
Tech Stack:Social MediaYouTubeNewsletterMarketing AutomationLinkedIn Learning

Company Brief

Daimler Truck
Designs, manufactures and sells commercial vehicles including trucks, buses and related services. Focuses on global transportation solutions, powertrains, electrification and digital services for freight and passenger mobility across multiple regions.
Industry: Automotive
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Leinfelden-Echterdingen, Germany
Founded: 2021
WebsiteLinkedIn