Director of Web and Digital Experience

Sequoia
Mexico
Workplace: OnsiteFull timeFunction: Executive & General ManagementExperience: 7+ yearsSkills: ["Communication","Leadership","Problem-solving","Data-driven","Presentation"]

Lead the development and execution of a cross-functional web strategy across three brands, collaborating with Marketing, Product, Web Engineering, and Creative to drive acquisition, engagement, and conversion through data-driven, customer-centric digital experiences.

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FursaFursa
Sequoia
Sequoia
1 year ago

Director of Web and Digital Experience

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Last checked: 3 hours agoStatus: Live

Job Summary

Lead the development and execution of a cross-functional web strategy across three brands, collaborating with Marketing, Product, Web Engineering, and Creative to drive acquisition, engagement, and conversion through data-driven, customer-centric digital experiences.
Location: Mexico
Workplace: Onsite
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Own the overarching web strategy, including site updates, landing page experiences, testing and optimization that support acquisition, conversion, and retention.
  • •Collaborate with Marketing, Web Engineering, Creative, and Product teams to build site experiences for campaigns, product initiatives, tests, and always-on programs, ensuring accurate messaging, timing, and capabilities needed to execute.
  • •Drive continuous experience improvement through the development of an ongoing web experience roadmap and weekly sprint planning that is aligned to short-term and long-term opportunities.
  • •Analyze and monitor page performance and user behavior across site landing pages, generate data-driven hypotheses that inform strategies and uncover areas of opportunity to improve the web experience.
  • •Develop a deep understanding of our members and site visitors through data, insights, and cross-functional partnerships (Analytics, Engineering, and Consumer Insights). Leverage those insights to inform site strategy.

Key Requirements

  • •7+ years experience leading integrated web strategy and complex web programs at a tech, consumer finance or innovative, consumer brand.
  • •Strong leadership presence with ability to lead, influence, and direct projects and processes across multiple teams.
  • •Experience using data and insights to inform requirements, ideas, and strategies with hands-on experience with web tools including CMS (Wordpress), A/B testing tools, site analytics (Google Analytics) and business intelligence tools.
  • •Well-versed in the technical aspects of running a website, UX, SEO, domain management, HTML/CSS/JavaScript.
  • •Effective communication skills; ability to articulate strategies and plans to leadership and stakeholders, storytelling with data.
Experience:7+ yearsTechConsumer financeConsumer brandMarketing
Skills:CommunicationLeadershipProblem-solvingData-drivenPresentation
Tech Stack:WordPressA/B testingGoogle AnalyticsBusiness IntelligenceHTMLCSSJavaScript

Company Brief

Sequoia
Global venture capital firm investing across seed, early-stage, and growth-stage technology companies. Provides capital, operational support, and network resources to help founders scale market-leading businesses across sectors and geographies.
Industry: Venture Capital
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: Menlo Park, United States
Founded: 1972
WebsiteLinkedIn