EMEA Insights Lead, Consumer and Commercial Strategy

Reddit
Berlin, Germany
Workplace: HybridFull timeFunction: Strategy & Corporate DevelopmentExperience: 7+ yearsSkills: ["Presentation","Communication","Storytelling","Stakeholder management","Cross-functional collaboration"]

Lead EMEA consumer and commercial insights for Reddit’s Global Insights team, shaping how advertisers and consumers understand Reddit across DACH and the broader region. Translate first- and third-party data into strategic, hypothesis-driven research frameworks, synthesize mixed-method findings, and craft compelling “why Reddit” sales narratives. Serve as the dedicated Insights voice in Germany, partnering with cross-functional Sales, Marketing, Communications, and Growth stakeholders.

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FursaFursa
Reddit
Reddit
4 months ago

EMEA Insights Lead, Consumer and Commercial Strategy

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Last checked: 6 hours agoStatus: Live

Job Summary

Lead EMEA consumer and commercial insights for Reddit’s Global Insights team, shaping how advertisers and consumers understand Reddit across DACH and the broader region. Translate first- and third-party data into strategic, hypothesis-driven research frameworks, synthesize mixed-method findings, and craft compelling “why Reddit” sales narratives. Serve as the dedicated Insights voice in Germany, partnering with cross-functional Sales, Marketing, Communications, and Growth stakeholders.
Location: Berlin, Germany
Workplace: Hybrid
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Mid level

Key Responsibilities

  • •Transform first- and third-party data into persuasive, actionable narratives and strategic recommendations for advertisers and internal stakeholders.
  • •Design hypothesis-driven research frameworks and select appropriate methodologies to answer business questions.
  • •Conduct and synthesize mixed-methods research (qualitative and quantitative) to uncover cultural and consumer trends.
  • •Translate insights into sales narratives, positioning, and “why Reddit” stories that support advertiser acquisition and revenue growth.
  • •Surface culturally relevant regional insights across EMEA (with a focus on German and DACH audiences) and act as the subject matter expert for stakeholders.

Pay and Benefits

Perks:Retirement SavingsParental Leave

Key Requirements

  • •7–10+ years’ experience in consumer and market research, data analysis, consulting, or strategy.
  • •Proven experience in stakeholder-facing insights, strategy, analytics, or research roles in media owners, agencies, or platform organizations.
  • •Fluency in German and English (French is a plus).
  • •Deep expertise in mixed-methodology research (qualitative methods like ethnography and focus groups; quantitative methods like survey design and segmentation).
  • •Strong understanding of the German media and advertising landscape, including platform analytics and syndicated tools (e.g., GWI, Comscore, Ipsos).
Experience:7+ yearsConsumer researchMarket researchData analysisMediaAdvertising
Skills:PresentationCommunicationStorytellingStakeholder managementCross-functional collaboration
Languages:GermanEnglishFrench
Tech Stack:GWIComscoreIpsosSurvey research platforms

Company Brief

Reddit
Operates Reddit, a large online community and discussion platform where users submit content, comment, and vote across topic-based communities (subreddits); monetizes via advertising, premium subscriptions, and awards.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2005
WebsiteLinkedIn