Head of Product Marketing

Fireworks AI
San Mateo
Workplace: HybridFull timeUSD 270,000 - 340,000 annuallyFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Strategic leadership","Competitive analysis","Cross-functional collaboration","Messaging and narrative development","Structured execution"]

Own Fireworks’ go-to-market messaging and category narrative for AI infrastructure. Lead end-to-end launch strategy with Product and Engineering, build positioning and competitive programs (battlecards, win/loss, deal support), and run customer/market listening to continuously refine messaging. Arm the GTM team across priority segments with tailored narratives for AI-Native, Digital-Native, and Enterprise buyers, measuring success through win rates, analyst/press pickup, and faster customer references post-GA.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Fireworks AI
Fireworks AI
1 day ago

Head of Product Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Own Fireworks’ go-to-market messaging and category narrative for AI infrastructure. Lead end-to-end launch strategy with Product and Engineering, build positioning and competitive programs (battlecards, win/loss, deal support), and run customer/market listening to continuously refine messaging. Arm the GTM team across priority segments with tailored narratives for AI-Native, Digital-Native, and Enterprise buyers, measuring success through win rates, analyst/press pickup, and faster customer references post-GA.
Location: San Mateo
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own Fireworks positioning, category narrative, ICP definition, and messaging architecture across segments.
  • •Lead end-to-end go-to-market for major product launches with Product and Engineering, including tiering, enablement, press/analyst strategy, and customer evidence.
  • •Own the competitive program, including battlecards, win/loss analysis, deal support, and a feedback loop into Product.
  • •Run structured listening across customers, prospects, analysts, and the broader market; channel insights into messaging and product strategy.
  • •Manage and grow a small PMM team, hiring ICs to support the strategic leadership focus.

Pay and Benefits

Salary: USD 270,000 - 340,000 annually
Equity and Bonus:Equity

Key Requirements

  • •10+ years in product marketing, including 5+ years in a senior or leadership role.
  • •Experience scaling PMM at a developer or infrastructure company.
  • •Track record marketing technical infrastructure products (databases, observability, AI/ML platforms, dev tools).
  • •Ability to translate deeply technical concepts into both developer and executive narratives.
  • •Bias toward shipping and running a structured launch process, with fluency in competitive analysis.
Experience:10+ yearsAI infrastructureDeveloper toolsAI/ML platforms
Skills:Strategic leadershipCompetitive analysisCross-functional collaborationMessaging and narrative developmentStructured execution

Company Brief

Fireworks AI
Develops AI-driven tools to generate and optimize visual marketing content for brands and creators, automating production of short-form videos and multimedia assets for social platforms to improve engagement and scale creative workflows.
Industry: SaaS
Website