Customer Marketing Controller – Pureplay, VR and Portfolio

Carlsberg Group
United Kingdom
Workplace: HybridContractFunction: Finance & AccountingSkills: ["Leadership","Communication","Influencing","Stakeholder management","Analytical thinking"]

Own the customer marketing strategy and annual activation plans for Off Trade, translating long-term shopper goals into integrated in-store and online campaigns across beer and soft drinks. Lead end-to-end portfolio activation and sell-in programmes, build trusted relationships with key retailers, and drive trade engagement. Use data and insight to measure performance, optimize ROI, and partner cross-functionally to deliver customer-centric growth plans.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Carlsberg Group
Carlsberg Group
13 hours ago

Customer Marketing Controller – Pureplay, VR and Portfolio

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own the customer marketing strategy and annual activation plans for Off Trade, translating long-term shopper goals into integrated in-store and online campaigns across beer and soft drinks. Lead end-to-end portfolio activation and sell-in programmes, build trusted relationships with key retailers, and drive trade engagement. Use data and insight to measure performance, optimize ROI, and partner cross-functionally to deliver customer-centric growth plans.
Location: United Kingdom
Workplace: Hybrid
Employment Type: Contract · 12 months
Job Function: Finance & Accounting
Seniority: Manager level

Key Responsibilities

  • •Define and shape the Customer Marketing strategy, delivering shopper experiences that drive growth across beer and soft drinks.
  • •Own the end-to-end Customer Marketing agenda, translating long-term strategy into high-impact annual activation plans.
  • •Develop and execute integrated in-store and online campaigns to increase visibility, engagement, conversion, and loyalty.
  • •Deliver portfolio and channel activation aligned to brand ambitions, customer priorities, and commercial objectives.
  • •Measure, evaluate, and optimize performance using data and insight; partner cross-functionally and lead the Customer Marketing team.

Pay and Benefits

Perks:Product AllowancePrivate MedicalLife AssuranceAnnual BonusPensionPaid Leave

Key Requirements

  • •Extensive customer marketing experience, able to develop and execute customer-led strategies that drive commercial growth and shopper engagement.
  • •Demonstrated results bringing brand, innovation, and portfolio initiatives to life across key customers and channels.
  • •Experience delivering customer marketing programmes across a diverse customer base in an evolving FMCG or consumer-focused environment.
  • •Clear strategic direction, including ability to develop annual customer plans and coordinate cross-functional teams for delivery.
  • •Strong financial and budget management skills to ensure investment decisions deliver maximum return and impact.
Experience:FMCGConsumer-focused environment
Skills:LeadershipCommunicationInfluencingStakeholder managementAnalytical thinking

Company Brief

Carlsberg Group
Global brewer producing and marketing beer and other beverages under brands such as Carlsberg, Tuborg and Somersby. Operates brewing, distribution and marketing across Europe and Asia, focusing on brand portfolio, sustainability and market expansion.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Copenhagen, Denmark
Founded: 1847
WebsiteLinkedIn