Dental Professional Marketing Manager – Digital First Engagement

Philips
Stockholm
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 6-10 yearsEducation: mastersSkills: ["Analytical skills","Test-and-learn mindset","Working with ambiguity","Data-driven decision making","Stakeholder management"]

Own a digital-first professional engagement model for dental professionals across the Nordics, translating the regional strategy into local activation plans. Define KPIs and success criteria, drive CRM and multi-channel digital journeys, and build automated education, trial, and follow-up flows. Lead education, KOL, and university engagement initiatives, track performance (including recommendation frequency via MOAR), and turn data into actionable insights while managing the Professional Marketing A&P budget.

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Philips
Philips
1 month ago

Dental Professional Marketing Manager – Digital First Engagement

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Last checked: 27 days agoStatus: Live

Job Summary

Own a digital-first professional engagement model for dental professionals across the Nordics, translating the regional strategy into local activation plans. Define KPIs and success criteria, drive CRM and multi-channel digital journeys, and build automated education, trial, and follow-up flows. Lead education, KOL, and university engagement initiatives, track performance (including recommendation frequency via MOAR), and turn data into actionable insights while managing the Professional Marketing A&P budget.
Location: Stockholm
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Drive a digital-first professional engagement model for dental professionals in the Nordics.
  • •Translate the WEU Professional Marketing strategy into a local Nordic digital-first activation plan with defined KPIs.
  • •Own digital journeys across CRM, media, and engagement platforms, including automated education, trial, and follow-up flows.
  • •Develop education, KOL, and university engagement strategies, including webinars and partnerships with professional stakeholders.
  • •Track performance metrics (reach, engagement, usage, MOAR) and translate data into actionable insights while managing the Professional Marketing A&P budget.

Key Requirements

  • •6–10+ years of experience in Professional Marketing, ideally within Oral Care, MedTech, or Healthcare.
  • •Strong digital-first marketing experience with CRM and marketing automation, supported by external agencies.
  • •Proven exposure to education-based marketing, KOL engagement, and/or university collaboration.
  • •Strong analytical skills working with data, dashboards, and Excel.
  • •Master’s degree in Business, Marketing, or a related field.
Experience:6-10 yearsHealthcareMedTechSaaS
Education:Master's in Business, Marketing or related field
Skills:Analytical skillsTest-and-learn mindsetWorking with ambiguityData-driven decision makingStakeholder management
Languages:EnglishSwedish
Tech Stack:CRMMarketing automationDashboardsExcel

Company Brief

Philips
Global health technology company focusing on diagnostic imaging, patient monitoring, and consumer health products. Philips develops medical devices, healthcare informatics, and solutions to improve patient care and personal well-being.
Industry: HealthTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Amsterdam, Netherlands
Founded: 1891
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn