Twin Health

1 month ago

Senior Marketing Analyst

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Senior Marketing Analyst responsible for measuring and analyzing performance across marketing channels (email, direct mail, digital), designing experiments, building data models in Snowflake/dbt, and translating insights into actionable recommendations for senior leadership. You’ll own end-to-end analytics, collaborate with cross-functional teams, and leverage AI tools to accelerate analysis while maintaining rigorous measurement standards.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Measure and report on performance across email, direct mail, and digital — defining the right metrics, building reporting, and surfacing what is working and what is not
•Own digital analytics end to end, including event tracking and tagging strategy, and partner with engineering to ensure data is captured accurately across web and app properties
•Build and maintain attribution and marketing mix models to quantify channel contribution and guide budget allocation across the marketing portfolio
•Analyze paid channel performance — spend efficiency, ROAS, and incrementality — and translate findings into clear optimization recommendations
•Design, run, and analyze A/B and multivariate tests, ensuring sound experiment design, statistical rigor, and clear interpretation of results
•Establish testing standards and a roadmap of experiments that continuously improve channel and campaign performance
•Build and maintain reliable, well-documented data models in Snowflake using dbt and SQL that the marketing team can trust for reporting and analysis
•Connect and integrate data from martech and ad platforms via APIs to bring sources together into unified, analysis-ready datasets
•Translate analysis into clear, well-structured narratives and deliver in-depth, decision-ready insights and recommendations to senior leadership
•Use AI tools such as Claude to accelerate analysis — drafting queries, exploring data, summarizing findings, and prototyping reporting and internal tools

Pay and Benefits

Salary: USD 125,000 - 140,000 annually

Equity and Bonus:Equity

Perks:Remote Work401kHealth InsuranceDentalVisionPaid LeaveParental Leave

Key Requirements

•5+ years in marketing analytics, data analytics, or a closely related field, with the experience and technical expertise to function successfully and independently in this role
•Strong SQL skills, including the ability to write complex queries against large datasets
•Hands-on experience with Snowflake and dbt (or comparable cloud data warehouse and transformation tooling)
•Proven experience measuring email, direct mail, and digital marketing performance
•Working knowledge of attribution, marketing mix modeling, and paid channel analysis

Experience:5+ yearsMarketing analyticsData analytics

Skills:Communication

Languages:English

Tech Stack:SQLSnowflakeDbtHTMLCSSJavaScriptAPIsClaude

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Twin Health

Provides an AI-driven metabolic health platform that creates a personalized 'digital twin' to help prevent, manage, and reverse chronic metabolic conditions like diabetes through continuous data, coaching, and clinical care.

Industry: HealthTech

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Headquarters: San Francisco, United States

Founded: 2015

Website LinkedIn

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Twin Health

1 month ago

Senior Marketing Analyst

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Measure and report on performance across email, direct mail, and digital — defining the right metrics, building reporting, and surfacing what is working and what is not
•Own digital analytics end to end, including event tracking and tagging strategy, and partner with engineering to ensure data is captured accurately across web and app properties
•Build and maintain attribution and marketing mix models to quantify channel contribution and guide budget allocation across the marketing portfolio
•Analyze paid channel performance — spend efficiency, ROAS, and incrementality — and translate findings into clear optimization recommendations
•Design, run, and analyze A/B and multivariate tests, ensuring sound experiment design, statistical rigor, and clear interpretation of results
•Establish testing standards and a roadmap of experiments that continuously improve channel and campaign performance
•Build and maintain reliable, well-documented data models in Snowflake using dbt and SQL that the marketing team can trust for reporting and analysis
•Connect and integrate data from martech and ad platforms via APIs to bring sources together into unified, analysis-ready datasets
•Translate analysis into clear, well-structured narratives and deliver in-depth, decision-ready insights and recommendations to senior leadership
•Use AI tools such as Claude to accelerate analysis — drafting queries, exploring data, summarizing findings, and prototyping reporting and internal tools

Pay and Benefits

Salary: USD 125,000 - 140,000 annually

Equity and Bonus:Equity

Perks:Remote Work401kHealth InsuranceDentalVisionPaid LeaveParental Leave

Key Requirements

•5+ years in marketing analytics, data analytics, or a closely related field, with the experience and technical expertise to function successfully and independently in this role
•Strong SQL skills, including the ability to write complex queries against large datasets
•Hands-on experience with Snowflake and dbt (or comparable cloud data warehouse and transformation tooling)
•Proven experience measuring email, direct mail, and digital marketing performance
•Working knowledge of attribution, marketing mix modeling, and paid channel analysis

Experience:5+ yearsMarketing analyticsData analytics

Skills:Communication

Languages:English

Tech Stack:SQLSnowflakeDbtHTMLCSSJavaScriptAPIsClaude

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Twin Health

Industry: HealthTech

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Headquarters: San Francisco, United States

Founded: 2015

Website LinkedIn