Senior Marketing Analyst

Twin Health
United States
Workplace: RemoteFull timeUSD 125,000 - 140,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Communication"]

Senior Marketing Analyst responsible for measuring and analyzing performance across marketing channels (email, direct mail, digital), designing experiments, building data models in Snowflake/dbt, and translating insights into actionable recommendations for senior leadership. You’ll own end-to-end analytics, collaborate with cross-functional teams, and leverage AI tools to accelerate analysis while maintaining rigorous measurement standards.

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Twin Health
Twin Health
3 months ago

Senior Marketing Analyst

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Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Senior Marketing Analyst responsible for measuring and analyzing performance across marketing channels (email, direct mail, digital), designing experiments, building data models in Snowflake/dbt, and translating insights into actionable recommendations for senior leadership. You’ll own end-to-end analytics, collaborate with cross-functional teams, and leverage AI tools to accelerate analysis while maintaining rigorous measurement standards.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Measure and report on performance across email, direct mail, and digital — defining the right metrics, building reporting, and surfacing what is working and what is not
  • •Own digital analytics end to end, including event tracking and tagging strategy, and partner with engineering to ensure data is captured accurately across web and app properties
  • •Build and maintain attribution and marketing mix models to quantify channel contribution and guide budget allocation across the marketing portfolio
  • •Analyze paid channel performance — spend efficiency, ROAS, and incrementality — and translate findings into clear optimization recommendations
  • •Design, run, and analyze A/B and multivariate tests, ensuring sound experiment design, statistical rigor, and clear interpretation of results
  • •Establish testing standards and a roadmap of experiments that continuously improve channel and campaign performance
  • •Build and maintain reliable, well-documented data models in Snowflake using dbt and SQL that the marketing team can trust for reporting and analysis
  • •Connect and integrate data from martech and ad platforms via APIs to bring sources together into unified, analysis-ready datasets
  • •Translate analysis into clear, well-structured narratives and deliver in-depth, decision-ready insights and recommendations to senior leadership
  • •Use AI tools such as Claude to accelerate analysis — drafting queries, exploring data, summarizing findings, and prototyping reporting and internal tools

Pay and Benefits

Salary: USD 125,000 - 140,000 annually
Equity and Bonus:Equity
Perks:Remote Work401kHealth InsuranceDentalVisionPaid LeaveParental Leave

Key Requirements

  • •5+ years in marketing analytics, data analytics, or a closely related field, with the experience and technical expertise to function successfully and independently in this role
  • •Strong SQL skills, including the ability to write complex queries against large datasets
  • •Hands-on experience with Snowflake and dbt (or comparable cloud data warehouse and transformation tooling)
  • •Proven experience measuring email, direct mail, and digital marketing performance
  • •Working knowledge of attribution, marketing mix modeling, and paid channel analysis
Experience:5+ yearsMarketing analyticsData analytics
Skills:Communication
Languages:English
Tech Stack:SQLSnowflakeDbtHTMLCSSJavaScriptAPIsClaude

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Twin Health
Provides an AI-driven metabolic health platform that creates a personalized 'digital twin' to help prevent, manage, and reverse chronic metabolic conditions like diabetes through continuous data, coaching, and clinical care.
Industry: HealthTech
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: San Francisco, United States
Founded: 2015
WebsiteLinkedIn