Integrated Marketing Manager, Youth Culture

OpenAI
San Francisco, New York
Workplace: HybridFull timeUSD 221,000 - 245,000 annuallyFunction: Marketing & GrowthSkills: ["Strategic thinking","Cross-functional collaboration","Creative thinking","Operational execution","Cultural intelligence"]

Own the end-to-end integrated marketing strategy for students and young adults, turning audience and cultural insights into positioning, programs, channel plans, and measurement frameworks. Lead strategy through execution across campus communities, student ambassadors, creators, partnerships, activations, social, paid and owned media, lifecycle, and in-product experiences. Partner cross-functionally to bring student needs into product and marketing decisions while building culturally credible, high-participation campaigns.

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FursaFursa
OpenAI
OpenAI
1 month ago

Integrated Marketing Manager, Youth Culture

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Last checked: 7 hours agoStatus: Live

Job Summary

Own the end-to-end integrated marketing strategy for students and young adults, turning audience and cultural insights into positioning, programs, channel plans, and measurement frameworks. Lead strategy through execution across campus communities, student ambassadors, creators, partnerships, activations, social, paid and owned media, lifecycle, and in-product experiences. Partner cross-functionally to bring student needs into product and marketing decisions while building culturally credible, high-participation campaigns.
Location: San Francisco, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own end-to-end integrated marketing strategy for students and young adults, from insight to execution, optimization, and learning.
  • •Define ChatGPT’s role across academic life, campus life, creative expression, and the transition from education to career.
  • •Translate audience and cultural insights into value propositions, behavior objectives, creative strategies, channel plans, and measurement frameworks.
  • •Build connected programs across campus communities, student ambassadors, creators, partnerships, activations, social, paid media, lifecycle, in-product experiences, content, and brand.
  • •Partner across Product, Research, Growth, Brand, Creative, Communications, International, Education, Policy, Safety, and Legal to bring student needs into product and marketing strategies and measure impact.

Pay and Benefits

Salary: USD 221,000 - 245,000 annually
Perks:Relocation

Key Requirements

  • •Have led integrated consumer marketing programs for students, young adults, campus communities, or a similarly distinct life stage.
  • •Be equally strong as a strategist, operator, and creative thinker, able to articulate insights and stand up the work to deliver them.
  • •Have exceptional fluency in the behaviors, motivations, pressures, communities, creators, platforms, and cultural dynamics shaping students and young adults.
  • •Use qualitative research, behavioral data, and cultural intelligence to identify opportunities, distinguish durable shifts from passing trends, and measure outcomes.
  • •Demonstrate cross-functional judgment to create culturally credible work, protect the master brand, and navigate trust, safety, and academic integrity considerations.
Experience:Integrated marketingConsumer marketingYouth cultureCampus communities
Skills:Strategic thinkingCross-functional collaborationCreative thinkingOperational executionCultural intelligence

Company Brief

OpenAI
Develops and deploys advanced generative AI models (including ChatGPT and DALL·E) and AI infrastructure, providing APIs and consumer products to accelerate safe AGI for broad benefit.
Industry: AI & Machine Learning
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Hectocorn (USD 100B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2015
Glassdoor
Glassdoor: 4.4
WebsiteLinkedInGlassdoor