Associate Director, Category Strategy & Insights HDM

The Kraft Heinz Company
Chicago
Workplace: OnsiteFull timeUSD 164,200 - 205,200 annuallyFunction: Strategy & Corporate DevelopmentExperience: 8+ yearsEducation: bachelorsSkills: ["Leadership","Analytical rigor","Strategic thinking","Storytelling","Relationship-building"]

Lead customer category strategy by transforming space analytics, syndicated and retailer data, shopper insights, omnichannel trends, and market intelligence into actionable category roadmaps. Develop customer-specific assortment, shelving, merchandising, and space productivity recommendations across physical and digital retail, while partnering with BUSS, sales, and cross-functional teams. Manage a team of subject matter experts, influence retailer decision-making with compelling storytelling, and drive test-and-learn initiatives for emerging retail opportunities.

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The Kraft Heinz Company
The Kraft Heinz Company
2 months ago

Associate Director, Category Strategy & Insights HDM

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Last checked: 26 days agoStatus: Live

Job Summary

Lead customer category strategy by transforming space analytics, syndicated and retailer data, shopper insights, omnichannel trends, and market intelligence into actionable category roadmaps. Develop customer-specific assortment, shelving, merchandising, and space productivity recommendations across physical and digital retail, while partnering with BUSS, sales, and cross-functional teams. Manage a team of subject matter experts, influence retailer decision-making with compelling storytelling, and drive test-and-learn initiatives for emerging retail opportunities.
Location: Chicago
Workplace: Onsite
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Director level

Key Responsibilities

  • •Develop and deliver customer-specific category roadmaps supporting long-term retailer and business objectives.
  • •Integrate multiple data sources to identify opportunities and produce actionable recommendations tied to assortment, shelving, merchandising, and space productivity.
  • •Lead omnichannel category roadmap development across physical retail and digital formats, accounting for evolving shopper behaviors and channel dynamics.
  • •Partner with customer teams and BUSS to serve as subject matter expert for category, retailer, and space insights that inform commercial planning and decision-making.
  • •Lead team collaboration and innovation through test-and-learn initiatives, pilots, and ongoing feedback loops to improve category recommendations and execution.

Pay and Benefits

Salary: USD 164,200 - 205,200 annually
Perks:Health InsuranceDentalVision401kDisabilityLifeFlexible WorkPaid Leave

Key Requirements

  • •Bachelor’s degree in Business, Marketing, Economics, Analytics, Statistics, Consumer Behavior, or a related field.
  • •8+ years of experience in category strategy/management, retail analytics, shopper insights, sales strategy, or related commercial functions.
  • •3+ years of experience leading and developing high-performing teams.
  • •Demonstrated ability to synthesize multiple data sources into actionable business recommendations and category roadmaps.
  • •Strong understanding of retail, omnichannel commerce, category management principles, retailer strategies, and shopper behavior.
Experience:8+ yearsRetailCategory managementShopper insightsOmnichannel commerce
Education:Bachelor's
Skills:LeadershipAnalytical rigorStrategic thinkingStorytellingRelationship-building
Tech Stack:Circana/IRINielsenIQSpace planning toolsAdvanced analytics platforms

Company Brief

The Kraft Heinz Company
The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2015
WebsiteLinkedIn