Channel Partner Marketing Manager

Distro
United States
Workplace: OnsiteFull timeUSD 75,000 - 90,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Project management","Communication","Analytical thinking","Relationship building","Attention to detail"]

Develop and execute channel partner marketing programs that increase partner engagement and drive demand generation, pipeline growth, and revenue performance. Own integrated co-marketing initiatives, partner enablement resources, and go-to-market campaigns, partnering with internal teams across partnerships, sales, product marketing, demand gen, and operations. Use analytics and partner feedback to optimize performance, ensure brand and compliance alignment, and manage multiple concurrent partner marketing projects.

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FursaFursa
Distro
Distro
1 day ago

Channel Partner Marketing Manager

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Last checked: 5 minutes agoStatus: Live

Job Summary

Develop and execute channel partner marketing programs that increase partner engagement and drive demand generation, pipeline growth, and revenue performance. Own integrated co-marketing initiatives, partner enablement resources, and go-to-market campaigns, partnering with internal teams across partnerships, sales, product marketing, demand gen, and operations. Use analytics and partner feedback to optimize performance, ensure brand and compliance alignment, and manage multiple concurrent partner marketing projects.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Develop and execute channel partner marketing strategies covering recruitment, onboarding, enablement, engagement, retention, and joint demand generation.
  • •Design and manage co-marketing initiatives and partner-facing resources (toolkits, sales enablement materials, newsletters, presentations, digital assets, and partner communications).
  • •Partner cross-functionally to align programs with go-to-market initiatives and revenue targets, supporting partner launches and marketplace/webinar activities.
  • •Manage partner marketing projects end-to-end, including intake, timelines, deliverables, approvals, and asset maintenance across concurrent initiatives.
  • •Monitor and report KPIs (engagement, lead generation, pipeline influence, ROI) and optimize programs using analytics, partner feedback, and market insights.

Pay and Benefits

Salary: USD 75,000 - 90,000 annually

Key Requirements

  • •5+ years of marketing experience, including channel or partner marketing, B2B marketing, or demand generation.
  • •Experience planning, executing, and optimizing integrated campaigns, partner programs, and co-branded initiatives that drive measurable outcomes.
  • •Ability to create and manage partner-facing marketing assets such as toolkits, sales enablement materials, presentations, webinars, newsletters, and product collateral.
  • •Strong project management skills to manage multiple initiatives, stakeholders, deadlines, and competing priorities with high attention to detail.
  • •Working knowledge of CRM, marketing automation, reporting, and analytics; experience with Salesforce, HubSpot, Wrike, Seismic (or similar) preferred.
Experience:5+ yearsB2B SaaSHR technologyDemand generationPartner ecosystemsProfessional services
Education:Bachelor's in Marketing, Communications, Business, or a related field
Skills:Project managementCommunicationAnalytical thinkingRelationship buildingAttention to detail
Tech Stack:SalesforceHubSpotWrikeSeismicCRMMarketing automationMicrosoft OfficeOutlookTeamsExcelPowerPoint

Company Brief

Distro
Provides a SaaS platform to simplify app distribution and release management, helping developers and teams build, share, and deploy mobile and web app builds to testers and stores.
Industry: Developer Tools
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