Jetson

1 month ago

Product Marketing Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Own end-to-end go-to-market strategy for new product launches, from target segments and positioning to launch execution and performance tracking. Translate technical features into benefit-led messaging for distinct buyer personas and geographies. Manage HubSpot infrastructure and dashboards, coordinate paid/organic/growth channels, and run win-loss and competitor research to deliver KPI-driven insights that improve adoption and pipeline velocity.

Location: North Vancouver

Workplace: Onsite

Employment Type: Full time · Permanent

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own end-to-end go-to-market strategy for new product launches, defining target segments, positioning/messaging hierarchy, and channel mix through adoption.
•Develop and maintain product positioning and messaging frameworks tailored to buyer personas and geographies.
•Set up and manage HubSpot infrastructure for launches, including custom properties, lifecycle stages/workflows, and dashboards to track performance by market.
•Coordinate paid, organic, and growth channels for each launch, briefing channel owners, defining experiments, aligning creative/copy to messaging, and tracking pipeline velocity.
•Manage launch reporting and analysis workflows (e.g., win-loss research and competitor tracking) and use AI to build repeatable playbooks and automate gaps.

Pay and Benefits

Salary: USD 107,000 - 119,000 annually

Perks:Dental CareVision CareLife InsuranceHealth InsuranceDisability InsuranceEducation SupportParental LeaveEquity

Key Requirements

•4–7 years of product marketing experience, including at least 2 years owning go-to-market launches in a high-growth startup or fast-moving consumer brand.
•Strong positioning and messaging skills, including writing positioning statements and building messaging frameworks to align cross-functional teams.
•Hands-on HubSpot experience building custom properties/deal pipelines, configuring lifecycle stages and workflows, creating segmented lists for multi-geo rollouts, and designing dashboards.
•Proven ability to coordinate across paid, growth, and organic channels for launches, including briefing, creative/copy alignment, and partner accountability.
•Experience launching products or campaigns across multiple geographies, including localizing messaging and setting up region-level tracking.

Experience:High-growth startupsFast-moving consumer brandsHome servicesEnergyHardware

Skills:CollaborativeOrganizedProactiveResearch synthesisData-driven

Languages:English

Tech Stack:HubSpotCRMDashboardsAnalyticsAI

Company Brief

Jetson

Designs and sells smart sleep and home comfort products, including adjustable mattresses, smart bases, pillows, and connected bedding accessories aimed at improving sleep quality through ergonomic design and technology-enhanced features.

Industry: Consumer Goods

Website

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Jetson

1 month ago

Product Marketing Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Location: North Vancouver

Workplace: Onsite

Employment Type: Full time · Permanent

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own end-to-end go-to-market strategy for new product launches, defining target segments, positioning/messaging hierarchy, and channel mix through adoption.
•Develop and maintain product positioning and messaging frameworks tailored to buyer personas and geographies.
•Set up and manage HubSpot infrastructure for launches, including custom properties, lifecycle stages/workflows, and dashboards to track performance by market.
•Coordinate paid, organic, and growth channels for each launch, briefing channel owners, defining experiments, aligning creative/copy to messaging, and tracking pipeline velocity.
•Manage launch reporting and analysis workflows (e.g., win-loss research and competitor tracking) and use AI to build repeatable playbooks and automate gaps.

Pay and Benefits

Salary: USD 107,000 - 119,000 annually

Perks:Dental CareVision CareLife InsuranceHealth InsuranceDisability InsuranceEducation SupportParental LeaveEquity

Key Requirements

•4–7 years of product marketing experience, including at least 2 years owning go-to-market launches in a high-growth startup or fast-moving consumer brand.
•Strong positioning and messaging skills, including writing positioning statements and building messaging frameworks to align cross-functional teams.
•Hands-on HubSpot experience building custom properties/deal pipelines, configuring lifecycle stages and workflows, creating segmented lists for multi-geo rollouts, and designing dashboards.
•Proven ability to coordinate across paid, growth, and organic channels for launches, including briefing, creative/copy alignment, and partner accountability.
•Experience launching products or campaigns across multiple geographies, including localizing messaging and setting up region-level tracking.

Experience:High-growth startupsFast-moving consumer brandsHome servicesEnergyHardware

Skills:CollaborativeOrganizedProactiveResearch synthesisData-driven

Languages:English

Tech Stack:HubSpotCRMDashboardsAnalyticsAI

Company Brief

Jetson

Industry: Consumer Goods

Website