Head of Product Marketing

Conveo
New York
Workplace: OnsiteFull timeUSD 130,000 - 160,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Writing","Storytelling","Strategic thinking","High agency","Buyer empathy"]

Own positioning and narrative for Conveo’s AI-powered consumer understanding platform, running buyer research and win/loss insights to build clear segmentation and messaging. Translate customer language into end-to-end product marketing: landing pages, launches, enablement, and internal artefacts. Lead an AI-native workflow from insight to shipped page, measure conversion impact, and continuously sharpen the story based on deal outcomes—across the whole company.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Conveo
Conveo
1 day ago

Head of Product Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 18 hours agoStatus: Live

Job Summary

Own positioning and narrative for Conveo’s AI-powered consumer understanding platform, running buyer research and win/loss insights to build clear segmentation and messaging. Translate customer language into end-to-end product marketing: landing pages, launches, enablement, and internal artefacts. Lead an AI-native workflow from insight to shipped page, measure conversion impact, and continuously sharpen the story based on deal outcomes—across the whole company.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Run positioning exercises including interviews, win/loss reviews, and segmentation to establish who buys, why, and why now.
  • •Build positioning documents, messaging hierarchies, and proof points that can survive sales reality.
  • •Create end-to-end landing pages with AI-assisted drafting, variant production, page assembly, and persuasive narratives.
  • •Own launches across narrative, enablement, and measured pipeline; ship derivative distribution assets.
  • •Measure conversion performance and close the loop by feeding deal outcomes back into the message each quarter.

Pay and Benefits

Salary: USD 130,000 - 160,000 annually

Key Requirements

  • •5+ years in product marketing at a B2B software company, including end-to-end positioning you can defend cut by cut.
  • •Buyer empathy with receipts: can quote recent buyers verbatim and explain how that changed copy.
  • •Exceptional writing and storytelling, with short, dense, specific headlines that carry the story.
  • •Strong fluency in positioning frameworks/process and clear taste for copy and narrative (tested separately).
  • •AI native in day-to-day production workflow, not theoretical.
Experience:5+ yearsB2B software
Skills:WritingStorytellingStrategic thinkingHigh agencyBuyer empathy
Tech Stack:AIAI agents

Eligibility

Nationality:US National

Company Brief

Conveo
Develops AI-driven conversational search and knowledge management solutions that help teams find, summarize, and act on information across documents, chats, and meetings using natural language interfaces.
Industry: SaaS
Website