Product Marketing Manager, Branding (Ads)

TikTok
Austin
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Communication","Analytical mindset","Ownership","Collaboration","Self-direction"]

Own go-to-market execution for TikTok’s brand advertising ecosystem in North America, from launch strategy and sales enablement to advertiser narrative development. Build and maintain enablement assets, partner with sales leaders to drive adoption across key accounts, and run alpha/beta programs to shape the product roadmap. Use data to track adoption and revenue, represent NA advertiser needs to global product teams, and lead product training for GBS sales teams.

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FursaFursa
TikTok
TikTok
5 hours ago

Product Marketing Manager, Branding (Ads)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Own go-to-market execution for TikTok’s brand advertising ecosystem in North America, from launch strategy and sales enablement to advertiser narrative development. Build and maintain enablement assets, partner with sales leaders to drive adoption across key accounts, and run alpha/beta programs to shape the product roadmap. Use data to track adoption and revenue, represent NA advertiser needs to global product teams, and lead product training for GBS sales teams.
Location: Austin
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own GTM execution for brand advertising products across the NA market, including launch strategy, sales enablement, and advertiser narrative development.
  • •Build and maintain sales enablement assets such as one-pagers, talk tracks, objection handling, battle cards, and training materials.
  • •Partner with sales leaders and account teams to drive product adoption across key accounts and priority verticals, closing adoption gaps.
  • •Manage alpha and beta programs for new branding products by coordinating advertiser participation, capturing structured feedback, and recommending roadmap changes.
  • •Monitor adoption and revenue performance, analyze trends, flag risks/opportunities with recommendations, and run product training sessions for GBS teams.

Key Requirements

  • •5+ years of product marketing, GTM strategy, or sales enablement experience at a digital advertising platform, agency, or technology company.
  • •Strong understanding of brand advertising and upper-funnel products, including reach, awareness, and measurement (e.g., brand lift metrics, MMM).
  • •Ability to own a product area end to end from launch planning through adoption tracking without being managed at the task level.
  • •Track record translating technical product capabilities into clear, seller-facing narratives that drive behavior.
  • •Analytical mindset: comfortable pulling data, identifying trends, and turning findings into concise recommendations.
Experience:Digital advertisingTechnologyAgency
Skills:CommunicationAnalytical mindsetOwnershipCollaborationSelf-direction

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn