Retail Marketing Activation Expert (Rome, IT)

Adidas
Rome
Workplace: OnsiteFull time35,000+Function: Marketing & GrowthExperience: 2-3 yearsSkills: ["Project and event management","Stakeholder management","Analytical skills","Budget management","Storytelling"]

Own the seasonal activation program for adidas Concept Stores in Rome by localizing the city calendar, planning and producing in-store events, and coordinating PR, media, and influencer activities. Partner with store leadership and internal teams to align on strategies, approvals, KPIs, and budgets, while engaging local communities to strengthen brand heat and consumer perception. Monitor store KPIs, analyze activation performance, and continuously optimize for business impact and ROI.

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Adidas
Adidas
7 hours ago

Retail Marketing Activation Expert (Rome, IT)

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Last checked: 7 hours agoStatus: Live

Job Summary

Own the seasonal activation program for adidas Concept Stores in Rome by localizing the city calendar, planning and producing in-store events, and coordinating PR, media, and influencer activities. Partner with store leadership and internal teams to align on strategies, approvals, KPIs, and budgets, while engaging local communities to strengthen brand heat and consumer perception. Monitor store KPIs, analyze activation performance, and continuously optimize for business impact and ROI.
Location: Rome
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Ensure execution of the seasonal activation program according to adidas brand guidelines and localize the activation calendar for Concept stores.
  • •Develop and deliver local activations (windows/VM alignment, in-store communication, events, PR and influencer activations) to complement global and European calendars.
  • •Plan, organize, and produce high-quality store activations and events with flawless execution, timeliness, and budget adherence.
  • •Partner with store leadership and internal stakeholders to integrate activations into the consumer journey and maximize business impact.
  • •Track store KPIs, analyze activation performance, provide recommendations for optimization, and manage the assigned marketing activation budget to maximize ROI.

Pay and Benefits

Salary: 35,000
Perks:Meal VouchersAnnual BonusEmployee DiscountsEap

Key Requirements

  • •University degree in marketing and business or equivalent professional experience.
  • •2–3 years of experience in marketing, communication, retail and/or retail marketing.
  • •Proven experience planning and delivering marketing activations and/or events.
  • •Strong passion and knowledge of local trends, lifestyle trends, and consumer dynamics within the city.
  • •Fluency in Italian and English, with proficiency in MS Office (especially PowerPoint).
Experience:2-3 yearsRetailMarketingEventsCommunication
Education:
Skills:Project and event managementStakeholder managementAnalytical skillsBudget managementStorytelling
Languages:ItalianEnglish
Tech Stack:MS OfficePowerPoint

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
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