Product Marketing Manager, Education

Flywire
Boston
Workplace: HybridFull timeUSD 100,000 - 120,000 annuallyFunction: Marketing & GrowthExperience: 5-8 yearsSkills: ["Communication","Cross-functional collaboration","Influencing","Organization","Execution"]

Own differentiated positioning, ICPs, and messaging for Flywire’s Education software and payments solutions. Lead go-to-market and launch execution by partnering with Product, Sales, and Partnerships to turn roadmaps into compelling materials. Build enablement assets (decks, battlecards, demos) that improve pipeline quality, win rates, and conversion. Use customer feedback and win/loss insights to refine targeting and continuously experiment with AI-driven workflows to scale output.

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Flywire
Flywire
2 days ago

Product Marketing Manager, Education

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Last checked: 4 hours agoStatus: Live

Job Summary

Own differentiated positioning, ICPs, and messaging for Flywire’s Education software and payments solutions. Lead go-to-market and launch execution by partnering with Product, Sales, and Partnerships to turn roadmaps into compelling materials. Build enablement assets (decks, battlecards, demos) that improve pipeline quality, win rates, and conversion. Use customer feedback and win/loss insights to refine targeting and continuously experiment with AI-driven workflows to scale output.
Location: Boston
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Define differentiated positioning, value propositions, ICPs, and buyer personas for Education solutions.
  • •Lead go-to-market strategy for launches, releases, and commercial initiatives, partnering with Product to create market-ready messaging.
  • •Build and maintain enablement materials including decks, battlecards, demos, and value narratives to support Sales and Relationship Management.
  • •Synthesize customer feedback, win/loss insights, and field input to refine positioning, targeting, and product decisions.
  • •Use AI to improve speed and quality across content, messaging, and research, experimenting with scalable workflows.

Pay and Benefits

Salary: USD 100,000 - 120,000 annually
Perks:Equity

Key Requirements

  • •At least 5 to 8 years of B2B product marketing experience across SaaS, payments, fintech, or similar environments.
  • •Proven track record owning positioning, go-to-market launches, and enablement tied to pipeline, conversion, and revenue.
  • •Strong commercial and product instincts with a clear understanding of B2B buying cycles and enterprise sales motions.
  • •Ability to translate complex products into simple, compelling value propositions that resonate with buyers.
  • •Hands-on experience using AI in day-to-day marketing workflows to improve speed, quality, and scale.
Experience:5-8 yearsB2BSaaSPaymentsFintech
Skills:CommunicationCross-functional collaborationInfluencingOrganizationExecution
Languages:English
Tech Stack:AI

Company Brief

Flywire
Provides a global payments platform and vertical-specific software to enable complex cross-border and domestic receivables for education, healthcare, travel and B2B clients, streamlining payments, reconciliation and receivables workflows.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 100M to 250M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Boston, United States
Founded: 2009
Glassdoor
Glassdoor: 3.5
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