Marketing Generalist - SMB Growth & Strategy

PocketSuite
United States
Workplace: RemoteFull timeUSD 65,000 - 80,000 annuallyFunction: Marketing & GrowthExperience: 4-7 yearsSkills: ["HubSpot","Communication","Problem-solving","Leadership","Teamwork"]

Lead SMB-focused marketing strategy end-to-end, aligning channels, campaigns, and partnerships to drive measurable customer acquisition and expansion. Own HubSpot-based marketing systems, lifecycle journeys via email and SMS, and a social strategy while partnering with content and partnerships teams to generate pipeline and growth.

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FursaFursa
PocketSuite
PocketSuite
3 months ago

Marketing Generalist - SMB Growth & Strategy

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Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Lead SMB-focused marketing strategy end-to-end, aligning channels, campaigns, and partnerships to drive measurable customer acquisition and expansion. Own HubSpot-based marketing systems, lifecycle journeys via email and SMS, and a social strategy while partnering with content and partnerships teams to generate pipeline and growth.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own marketing strategy and channel leadership for SMB-focused growth across channels and partnerships
  • •Own and administer HubSpot CRM as the core marketing engine, including lifecycle workflows and reporting
  • •Design and optimize lifecycle marketing campaigns (email and SMS) across onboarding, engagement, and expansion
  • •Define and lead the Social Strategy to support acquisition and engagement across platforms
  • •Oversee Events, Webinars & Partnerships to drive measurable pipeline and customer growth

Pay and Benefits

Salary: USD 65,000 - 80,000 annually

Key Requirements

  • •4–7+ years in marketing with strong experience in SMB or SMB2B marketing
  • •Proven experience marketing to small business owners or service professionals
  • •Deep hands-on experience with HubSpot
  • •Comfortable owning strategy while staying close to execution
  • •Strong cross-functional collaborator who can drive alignment
Experience:4-7 yearsSMBMarketing
Skills:HubSpotCommunicationProblem-solvingLeadershipTeamwork
Tech Stack:HubSpotEmailSMS

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

PocketSuite
Provides a mobile-first business management platform for solo professionals and small businesses to manage appointments, client communications, payments, invoicing, and CRM features, streamlining operations for service-based businesses.
Industry: Enterprise Software
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Miami, United States
WebsiteLinkedIn