Marketing Operations Manager

Freshworks
Bengaluru
Workplace: OnsiteFull timeFunction: Business OperationsSkills: ["Analytical skills","Problem-solving","Stakeholder management","Communication"]

Build scalable Salesforce and BI reporting frameworks that enable data-driven decisions across Marketing, Sales, and Revenue Operations. Own lead funnel conversion, lead-to-cash executive dashboards, KPI governance, and reporting accuracy. Create interactive dashboards and analytics using Tableau, Power BI, Looker, and CRM Analytics, integrating data from Salesforce, Marketo, Snowflake, and Databricks. Drive continuous process optimization through advanced SQL analysis, audits, and root-cause insights.

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Freshworks
Freshworks
4 days ago

Marketing Operations Manager

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Last checked: 2 hours agoStatus: Live

Job Summary

Build scalable Salesforce and BI reporting frameworks that enable data-driven decisions across Marketing, Sales, and Revenue Operations. Own lead funnel conversion, lead-to-cash executive dashboards, KPI governance, and reporting accuracy. Create interactive dashboards and analytics using Tableau, Power BI, Looker, and CRM Analytics, integrating data from Salesforce, Marketo, Snowflake, and Databricks. Drive continuous process optimization through advanced SQL analysis, audits, and root-cause insights.
Location: Bengaluru
Workplace: Onsite
Employment Type: Full time
Job Function: Business Operations
Seniority: Mid level

Key Responsibilities

  • •Create, manage, and optimize lead funnel conversion reporting in Salesforce and BI dashboards to show Marketing and Sales performance.
  • •Design and maintain lead-to-cash executive dashboards for pipeline creation, conversion, revenue performance, sales productivity, and business health.
  • •Develop scalable reporting frameworks for lead generation, campaign performance, pipeline, attribution, lead routing, SLA adherence, and marketing ROI.
  • •Build interactive dashboards and analytical solutions using Tableau, Power BI, Looker, CRM Analytics, and integrated data from Salesforce, Marketo, Snowflake, Databricks, and other systems.
  • •Standardize reporting and governance across Salesforce and marketing automation platforms, ensuring accurate KPIs and data quality through audits, reconciliation, and root-cause analysis.

Key Requirements

  • •6-8 years of experience in Marketing Operations, Business Intelligence, CRM Analytics, Sales Operations, or Revenue Operations.
  • •Expert knowledge of Salesforce reporting, dashboards, custom report types, joined reports, reporting snapshots, and CRM Analytics.
  • •Hands-on experience with Tableau, Power BI, Looker, or equivalent business intelligence platforms.
  • •Advanced proficiency in SQL for querying and analyzing large enterprise datasets.
  • •Experience with cloud data platforms such as Snowflake, Databricks, BigQuery, Redshift, or similar systems.
Experience:Marketing operationsCRM analyticsRevenue operationsBusiness intelligence
Skills:Analytical skillsProblem-solvingStakeholder managementCommunication
Languages:English (US)
Tech Stack:SalesforceCRM AnalyticsTableauPower BILookerSQLMarketoSnowflakeDatabricksBigQueryRedshiftSalesforce EinsteinChatGPTMicrosoft CopilotGeminiClaude

Company Brief

Freshworks
Provides cloud-based customer engagement, CRM and ITSM software (Freshdesk, Freshservice, Freshsales) that helps businesses manage customer and employee experiences through SaaS products and AI-driven tools.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Mateo, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
WebsiteLinkedInGlassdoor