Senior Creative Effectiveness Strategist

Zillow
Mexico City
Workplace: RemoteFull timeFunction: Administration & Executive AssistanceExperience: 8+ yearsEducation: bachelorsSkills: ["Clear communication","Collaboration","Creative point of view","Brief-writing","Project management"]

Develop and deliver creative strategy that shapes how Zillow’s brand comes to life across omnichannel campaigns, with a focus on B2B real estate partners. Lead end-to-end strategy from brief through delivery and performance analysis, translate complex requirements into clear creative concepts, manage multiple projects, and collaborate with Marketing, Product, Communications, and paid media teams to refine creative using data and testing insights.

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FursaFursa
Zillow
Zillow
4 days ago

Senior Creative Effectiveness Strategist

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Last checked: 7 hours agoStatus: Live

Job Summary

Develop and deliver creative strategy that shapes how Zillow’s brand comes to life across omnichannel campaigns, with a focus on B2B real estate partners. Lead end-to-end strategy from brief through delivery and performance analysis, translate complex requirements into clear creative concepts, manage multiple projects, and collaborate with Marketing, Product, Communications, and paid media teams to refine creative using data and testing insights.
Location: Mexico City
Workplace: Remote
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Lead end-to-end creative strategy for omnichannel campaigns, from brief development through delivery and performance analysis.
  • •Translate complex or ambiguous business requirements into clear creative concepts, storyboards, and design approaches.
  • •Write and own the creative strategy document that translates business and marketing goals into creative direction for the production team.
  • •Manage multiple concurrent creative projects, defining scopes, timelines, and priorities to ensure on-time, high-quality delivery.
  • •Collaborate with marketing and other partners to refine creative solutions based on data, insights, and testing, and analyze paid media performance to continuously improve future creative.
Travel: Low travel

Pay and Benefits

Equity and Bonus:Equity

Key Requirements

  • •Bachelor’s degree in a related field or equivalent combination of education and experience.
  • •8+ years of experience in creative strategy, account strategy, brand strategy, or integrated marketing (in-house or agency), with B2B marketing expertise ideally in tech and/or real estate.
  • •Strong brief-writing skills and the ability to articulate a clear creative point of view.
  • •Proven experience leading complex creative projects end-to-end in fast-paced cross-functional environments.
  • •Experience using productivity/collaboration tools such as Google Workspace and Slack, and AI tools such as Claude and ChatGPT to support strategy development and workflow efficiency.
Experience:8+ yearsB2B marketingTechReal estateCreative strategyIntegrated marketing
Education:Bachelor's
Skills:Clear communicationCollaborationCreative point of viewBrief-writingProject management
Tech Stack:Google WorkspaceGoogle DocsGoogle SheetsGoogle SlidesSlackClaudeChatGPTMetaTikTokYouTubeMotion

Company Brief

Zillow
Operates an online real estate marketplace providing listings, valuation estimates, rentals, and agent tools. Connects buyers, sellers, renters, and real estate professionals with data-driven search, home Zestimate valuations, and advertising services.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Seattle, United States
Founded: 2006
WebsiteLinkedIn