Director of Social Media and Culture (Onsite - Plano, TX)

Samsung
Plano
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 12+ yearsEducation: bachelorsSkills: ["Communication excellence","Strategic thinking","Collaboration","Leadership","Decision-making","Project management"]

Lead Samsung’s social media and culture strategy in the USA, reporting into the Senior Director of Owned Media for Mobile Marketing. You’ll own organic social and influencer/creator execution (nano to macro to celebrity), drive community engagement, manage global content calendars and creative assets, and build KPI scorecards. Partner with agencies, cross-functional teams, and internal stakeholders to optimize platform growth, storytelling, and measurable brand and commercial impact.

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Samsung
Samsung
3 days ago

Director of Social Media and Culture (Onsite - Plano, TX)

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Last checked: 3 hours agoStatus: Live

Job Summary

Lead Samsung’s social media and culture strategy in the USA, reporting into the Senior Director of Owned Media for Mobile Marketing. You’ll own organic social and influencer/creator execution (nano to macro to celebrity), drive community engagement, manage global content calendars and creative assets, and build KPI scorecards. Partner with agencies, cross-functional teams, and internal stakeholders to optimize platform growth, storytelling, and measurable brand and commercial impact.
Location: Plano
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Director level

Key Responsibilities

  • •Develop and lead a comprehensive social media and influencer strategy to meet earned media targets across organic social accounts.
  • •Own influencer/creator mix and strategy (nano to macro to celebrity), optimizing performance as the creator ecosystem evolves.
  • •Create and execute social media campaigns, story/narrative thought leadership, and manage a global platform content calendar.
  • •Track, analyze, and report social KPI performance; partner cross-functionally to optimize and refine strategy and content.
  • •Manage creative assets, agency playbooks, commercial contracts, and collaborate with legal/finance/compliance/procurement to ensure approvals and budgets are met.

Pay and Benefits

Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

  • •BA/BS in marketing, communications, or business management with 12+ years of progressive marketing experience.
  • •10+ years leading GTM execution across social, influencers, and talent programs.
  • •Experience negotiating complex deals and programs with large, international companies.
  • •Strong strategic thinking to develop recommendations and action plans, sometimes with incomplete information.
  • •Comfort presenting at the executive level with strong project/program management skills.
Experience:12+ yearsMobile technologiesConsumer electronicsSocial mediaInfluencer programsMarketingGTM executionAgency partnerships
Education:Bachelor's
Skills:Communication excellenceStrategic thinkingCollaborationLeadershipDecision-makingProject management

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Samsung
Global conglomerate known for consumer electronics, home appliances, semiconductors, displays, and mobile devices. Designs and manufactures a wide range of products and solutions for consumers, enterprises, and industrial customers worldwide.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Seoul, South Korea
Founded: 1938
Glassdoor
Glassdoor: 3.7
WebsiteLinkedIn