Brand Manager

Lead marketing and commercial plans for a billion-dollar brand in Malaysia. Define growth models using consumer and shopper insight, collaborate cross-functionally to deliver end-to-end brand communication ideas, and optimize portfolio pricing. Drive category growth through online retailer brand building, build and deploy marketing toolkits (digital campaigns, i-banners, social and eCommerce content, in-store activations), and craft ATL/BTL promotion and pricing strategies while delivering scorecard targets.