Brand Manager

Procter & Gamble
Malaysia
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 2-4 yearsEducation: bachelorsSkills: ["Leadership","Communication","Teamwork","Strategic thinking","Analytical thinking"]

Lead marketing and commercial plans for a billion-dollar brand in Malaysia. Define growth models using consumer and shopper insight, collaborate cross-functionally to deliver end-to-end brand communication ideas, and optimize portfolio pricing. Drive category growth through online retailer brand building, build and deploy marketing toolkits (digital campaigns, i-banners, social and eCommerce content, in-store activations), and craft ATL/BTL promotion and pricing strategies while delivering scorecard targets.

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FursaFursa
Procter & Gamble
Procter & Gamble
1 month ago

Brand Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 days agoStatus: Live
Reposted: similar role first listed 7 months ago

Job Summary

Lead marketing and commercial plans for a billion-dollar brand in Malaysia. Define growth models using consumer and shopper insight, collaborate cross-functionally to deliver end-to-end brand communication ideas, and optimize portfolio pricing. Drive category growth through online retailer brand building, build and deploy marketing toolkits (digital campaigns, i-banners, social and eCommerce content, in-store activations), and craft ATL/BTL promotion and pricing strategies while delivering scorecard targets.
Location: Malaysia
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Entry level

Key Responsibilities

  • •Define growth models using consumer and shopper insight and campaign analysis to unlock brand growth.
  • •Lead brand building activities and initiative maximization across online retailers.
  • •Identify consumer needs and collaborate with technical teams to shape winning product/package and formula for local markets.
  • •Develop fit-for-use marketing toolkits (digital campaigns, prints, digital i-banners, social & eCommerce content, sampling trials, in-store activations and demos).
  • •Craft promotion/pricing strategy and ATL/BTL marketing plans to support brand growth and business targets.

Key Requirements

  • •Bachelor’s degree (preferably with business or marketing focus).
  • •2-4 years of brand management, consulting, or consumer journey design experience, preferably in FMCG.
  • •Strong market knowledge of Malaysia to build brand equity and marketing strategies.
  • •Excellent strategic, forward-thinking, and courageous leadership skills.
  • •Strong strategic and analytical thinking to connect data points into new insights.
Experience:2-4 yearsFMCG
Education:Bachelor's
Skills:LeadershipCommunicationTeamworkStrategic thinkingAnalytical thinking

Company Brief

Procter & Gamble
Procter & Gamble is a global consumer goods company that develops, manufactures, and markets branded household, personal care, and health products across categories like beauty, grooming, health care, fabric & home care, and baby & family care.
Industry: Consumer Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Cincinnati, United States
Founded: 1837
WebsiteLinkedIn