Senior Product Manager, Shop Ads Platform - San Jose

TikTok
San Jose
Full timeFunction: Product ManagementExperience: 3+ yearsEducation: bachelorsSkills: ["Logical thinking","Business acumen","Fast learning","Independent thinking","Customer focus"]

Own and improve ads creation workflows inside TikTok Ads Manager, focusing on Shop Ads reporting, advertiser onboarding, and end-to-end customer experience. Partner with design, engineering, data science, operations, sales, and marketing to translate advertiser pain points into product requirements, user flows, and launch plans. Use research, funnel data, and product metrics to iterate reporting and onboarding, tracking activation, feature adoption, and campaign optimization behavior.

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FursaFursa
TikTok
TikTok
1 month ago

Senior Product Manager, Shop Ads Platform - San Jose

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Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live

Job Summary

Own and improve ads creation workflows inside TikTok Ads Manager, focusing on Shop Ads reporting, advertiser onboarding, and end-to-end customer experience. Partner with design, engineering, data science, operations, sales, and marketing to translate advertiser pain points into product requirements, user flows, and launch plans. Use research, funnel data, and product metrics to iterate reporting and onboarding, tracking activation, feature adoption, and campaign optimization behavior.
Location: San Jose
Employment Type: Full time
Job Function: Product Management
Seniority: Director level

Key Responsibilities

  • •Own product modules for Shop Ads reporting, advertiser onboarding, and customer experience optimization within TikTok Ads Manager.
  • •Improve advertisers’ end-to-end experience from first-time setup through ongoing optimization.
  • •Design and iterate reporting experiences to help advertisers understand performance, diagnose issues, and identify next steps.
  • •Optimize onboarding flows, guidance, education, and in-product recommendations for efficient Shop Ads adoption.
  • •Translate advertiser pain points and product strategy into requirements, user flows, launch plans, and roadmap support.

Key Requirements

  • •Bachelor's degree or above.
  • •3+ years of experience in commercial products (highly preferred).
  • •Ability to continuously optimize ad delivery strategies and product capabilities through rapid iteration.
  • •Strong logical thinking, business acumen, and fast learning.
  • •Customer-experience focus with a proven track record of driving product growth and operational thinking.
Experience:3+ years
Education:Bachelor's
Skills:Logical thinkingBusiness acumenFast learningIndependent thinkingCustomer focus

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn