Sr. Manager, Business Development & Commercialization

Sony Music
Seoul
Workplace: OnsiteFull timeFunction: Business Development & PartnershipsExperience: 7+ yearsSkills: ["Negotiation","Commercial judgment","Ownership","Collaboration","Resilience"]

Drive international repertoire commercialization by building and managing a repeatable commercial pipeline across physical albums, D2C, merchandise, brand partnerships, concerts, and experiential activations. Source and negotiate deals with local partners, promoters, brands, retailers, platforms, and venues, while collaborating with frontline, J-pop, catalog repertoire owners, and internal legal/finance/operations teams. Develop scalable commercial models and partner relationships, then track performance and improve future opportunities.

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Sony Music
Sony Music
1 month ago

Sr. Manager, Business Development & Commercialization

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Last checked: 8 minutes agoStatus: Live

Job Summary

Drive international repertoire commercialization by building and managing a repeatable commercial pipeline across physical albums, D2C, merchandise, brand partnerships, concerts, and experiential activations. Source and negotiate deals with local partners, promoters, brands, retailers, platforms, and venues, while collaborating with frontline, J-pop, catalog repertoire owners, and internal legal/finance/operations teams. Develop scalable commercial models and partner relationships, then track performance and improve future opportunities.
Location: Seoul
Workplace: Onsite
Employment Type: Full time
Job Function: Business Development & Partnerships
Seniority: Sr. Manager level

Key Responsibilities

  • •Build and manage a commercial pipeline across physical albums, D2C, merchandise, brand partnerships, concerts, experiential activations, and other IP-driven opportunities.
  • •Source, structure, negotiate, and execute commercial deals with local partners, promoters, brands, retailers, platforms, and venues.
  • •Work with frontline, J-pop, and catalog repertoire owners to convert artist and market opportunities into monetizable business initiatives.
  • •Develop repeatable commercial models for new revenue streams, including concert-linked activations, exclusive products, pop-ups, fan events, and D2C opportunities.
  • •Own partner ecosystem development by maintaining partner relationships and identifying new partnership opportunities; build business cases and track pipeline progress and deal performance.

Key Requirements

  • •7-10+ years of experience in business development, partnerships, entertainment, live business, brand partnerships, commerce, or adjacent consumer/culture-driven industries (up to Senior Manager consideration).
  • •Strong negotiation and deal-structuring skills to move opportunities from concept to execution.
  • •Commercial fluency to assess revenue potential, cost structure, partner value, and execution risk.
  • •Preferred understanding of music/entertainment, fan behavior, live events, D2C, merchandise, brand partnerships, or IP commercialization.
  • •Strong external partner management and ability to build trusted relationships across brands, promoters, retailers, platforms, and agencies.
Experience:7+ yearsEntertainmentMusicLive eventsD2CMerchandiseBrand partnershipsIP commercialization
Skills:NegotiationCommercial judgmentOwnershipCollaborationResilience
Languages:KoreanEnglish

Company Brief

Sony Music
Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.
Industry: Music Industry
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York, United States
Founded: 1929
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