Senior Marketing Manager

Wati
Hong Kong
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 7+ yearsEducation: bachelorsSkills: ["Leadership","Communication","Data analysis","Creative thinking","Problem-solving"]

Develop and execute SaaS-focused marketing strategies to drive growth, brand awareness, and lead generation. Lead and mentor the marketing team while managing multi-channel campaigns across digital channels, ensuring consistent messaging and positioning. Set KPIs, analyze performance using analytics, and oversee content creation (blogs, social, email). Manage budgets and build partnerships to expand reach and improve ROI.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Wati
Wati
2 years ago

Senior Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 23 hours agoStatus: Live

Job Summary

Develop and execute SaaS-focused marketing strategies to drive growth, brand awareness, and lead generation. Lead and mentor the marketing team while managing multi-channel campaigns across digital channels, ensuring consistent messaging and positioning. Set KPIs, analyze performance using analytics, and oversee content creation (blogs, social, email). Manage budgets and build partnerships to expand reach and improve ROI.
Location: Hong Kong
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and implement SaaS marketing strategies aligned to business goals.
  • •Plan, execute, and optimize multi-channel marketing campaigns to drive engagement and conversions.
  • •Lead, mentor, and develop the marketing team to achieve high performance.
  • •Ensure consistent brand messaging and positioning across marketing channels.
  • •Define KPIs, track performance using analytics, and oversee content creation and partnerships to expand reach.

Pay and Benefits

Perks:Health InsuranceDentalVisionPaid Leave

Key Requirements

  • •Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
  • •7+ years of marketing experience, with at least 3 years in a senior or managerial role, preferably in SaaS.
  • •Strong leadership and team management skills.
  • •Proficiency with digital marketing tools and platforms (e.g., Google Analytics, SEO, SEM, email marketing software).
  • •Ability to analyze data for actionable insights and manage multiple priorities with strong project management skills.
Experience:7+ yearsSaaS
Education:Bachelor's in Marketing, Business
Skills:LeadershipCommunicationData analysisCreative thinkingProblem-solving
Tech Stack:Google AnalyticsSEOSEMEmail marketing softwareCRM systemsMarketing automation toolsAnalytics

Company Brief

Wati
Provides a WhatsApp-based customer engagement platform that helps businesses manage sales, support, and marketing conversations in one shared inbox. The product includes automation, broadcasts, chatbots, and team collaboration tools for messaging-led workflows.
Industry: SaaS
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Hong Kong, Hong Kong
Founded: 2018
WebsiteLinkedIn