Senior Media Manager, Family Care (Gestionnaire principal des médias, Soins de la famille)

Own local media strategy execution and lead tactical media planning for a portfolio of brands. Translate brand briefs into holistic plans across digital, TV, print, audio, and more, using syndicated planning tools to generate insights and optimize campaigns. Manage a Digital Campaign Manager and coordinate with brand teams and agency partners, while leading media operations including budget management, stewardship of media buy, and performance proof. Drive recommendations for emerging media opportunities and continuous improvement.