1 day ago

Product Marketing Manager, Gaming

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 1 hour agoStatus: Live

Job Summary

Drive go-to-market strategy and product marketing for TikTok’s App Ads and Gaming solutions. Use deep expertise in mobile gaming and mobile marketing trends to shape product direction and long-term objectives. Partner with Sales and cross-functional teams to develop customer-centric programs, translate pain points into business requirements, and use data to influence product development and achieve ad revenue growth globally.

Location: Singapore

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Use mobile marketing and mobile gaming trends knowledge to influence the strategy and direction of product solutions.
•Partner with Sales leadership and product marketing teams to define long-term objectives and develop go-to-market strategies for mobile app ads adoption and growth.
•Collaborate with gaming product and solutions teams to build customer-centric solutions for mobile gaming advertisers globally.
•Develop programs with cross-functional and regional product marketing teams to drive client business outcomes and accountable ad revenue growth aligned with Sales.
•Partner closely with sales teams and use data to understand pain points, define business requirements, and prioritize solutions to shape product development for gaming growth.

Key Requirements

•BA/BS degree or above.
•5+ years of product marketing or product management experience with digital ad products, specifically performance marketing.
•Strong knowledge of mobile gaming and app measurement solutions (SDK, SKAN, 1P/3P app ads attribution, MMP) and qualitative/quantitative measurement of app performance campaigns.
•Excellent communication and presentation skills with the ability to build compelling narratives.
•Ability to simplify marketing messaging to resonate with different audiences.

Experience:5+ yearsMobile gamingPerformance marketingDigital advertising

Education:Bachelor's

Skills:CommunicationPresentationAnalytical skillsNarrative building

Tech Stack:SDKSKAN1P app ads attribution3P app ads attributionMMP

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

1 day ago

Product Marketing Manager, Gaming

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 1 hour agoStatus: Live

Job Summary

Location: Singapore

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Use mobile marketing and mobile gaming trends knowledge to influence the strategy and direction of product solutions.
•Partner with Sales leadership and product marketing teams to define long-term objectives and develop go-to-market strategies for mobile app ads adoption and growth.
•Collaborate with gaming product and solutions teams to build customer-centric solutions for mobile gaming advertisers globally.
•Develop programs with cross-functional and regional product marketing teams to drive client business outcomes and accountable ad revenue growth aligned with Sales.
•Partner closely with sales teams and use data to understand pain points, define business requirements, and prioritize solutions to shape product development for gaming growth.

Key Requirements

•BA/BS degree or above.
•5+ years of product marketing or product management experience with digital ad products, specifically performance marketing.
•Strong knowledge of mobile gaming and app measurement solutions (SDK, SKAN, 1P/3P app ads attribution, MMP) and qualitative/quantitative measurement of app performance campaigns.
•Excellent communication and presentation skills with the ability to build compelling narratives.
•Ability to simplify marketing messaging to resonate with different audiences.

Experience:5+ yearsMobile gamingPerformance marketingDigital advertising

Education:Bachelor's

Skills:CommunicationPresentationAnalytical skillsNarrative building

Tech Stack:SDKSKAN1P app ads attribution3P app ads attributionMMP

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn