Research Analyst - NBCU Local

NBC Universal
New York
Workplace: HybridFull timeUSD 65,000 - 80,000 annuallyFunction: Research & Scientific (R&D)Education: bachelorsSkills: ["Highly organized","Detail oriented","Work well under pressure","Strong interpersonal skills","Analytical problem-solving"]

Analyze viewership and audience data to build station sales inventory and estimates for NBC Universal’s Local Media properties. Support hundreds of sellers with weekly ad hoc requests, conduct competitive consumer analysis, and provide research backup for local stations. Work on emerging measurement insights, help implement and troubleshoot Nielsen/comScore data in the inventory system, and collaborate with Sales Operations to improve workflows, reporting, and advertiser-facing presentations.

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FursaFursa
NBC Universal
NBC Universal
1 day ago

Research Analyst - NBCU Local

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Last checked: 6 hours agoStatus: Live

Job Summary

Analyze viewership and audience data to build station sales inventory and estimates for NBC Universal’s Local Media properties. Support hundreds of sellers with weekly ad hoc requests, conduct competitive consumer analysis, and provide research backup for local stations. Work on emerging measurement insights, help implement and troubleshoot Nielsen/comScore data in the inventory system, and collaborate with Sales Operations to improve workflows, reporting, and advertiser-facing presentations.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Research & Scientific (R&D)
Seniority: Mid level

Key Responsibilities

  • •Create and maintain station sales inventory and estimates using Nielsen and comScore ratings for NBC, Telemundo, NBC Sports Regional Networks, COZI, and TeleXitos.
  • •Analyze and interpret audience data to support weekly ad hoc sales requests for NBCU Owned Television Stations and digital properties.
  • •Conduct consumer and competitive analysis to identify competitive advantages and support emerging industry measurements.
  • •Provide market research backup for local stations and support development of insights and presentations for advertisers and agencies.
  • •Support implementation and impact of new data in the inventory system, troubleshoot inventory system roadblocks, and collaborate with Sales Operations on testing new features.

Pay and Benefits

Salary: USD 65,000 - 80,000 annually
Perks:Health InsuranceDentalVision401kPaid LeaveLearning Budget

Key Requirements

  • •Bachelor's degree, or equivalent work experience.
  • •Significant interest in research, advertising, or a media outlet.
  • •Understanding of the television industry in relation to ratings and sales.
  • •Basic knowledge of Nielsen and comScore data and its role in the industry.
  • •Proficiency with Microsoft Excel (pivot tables, lookups, macros, advanced formatting).
Experience:Media researchAdvertisingTelevisionLocal media
Education:Bachelor's
Skills:Highly organizedDetail orientedWork well under pressureStrong interpersonal skillsAnalytical problem-solving
Languages:English
Tech Stack:NielsenComScoreMicrosoft ExcelDonovan/MediaOceanWide Orbit Media SalesMediaLineStrataNielsen Local TV ViewNielsen National TV ViewNPowerScarboroughSimmonsPOLK AutomotiveKantar

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

NBC Universal
NBCUniversal is a global media and entertainment company producing and distributing film, television, news, sports and streaming content, and operating theme parks and consumer experiences across a portfolio of well-known brands including NBC, Universal Pictures and Peacock.
Industry: Film & Television
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York City, United States
Founded: 2004
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