Director, A&R and Audience Development - AWAL

Sony Music
Los Angeles
Workplace: OnsiteFull timeUSD 110,000 - 110,000 annuallyFunction: Executive & General ManagementExperience: 4-8 yearsSkills: ["Communication","Relationship building","Multitasking","Problem-solving","Budget management"]

Lead A&R and Audience Development for an AWAL artist roster, from identifying and acquiring recording artists, songs, and producers to spearheading recording and production sessions. Own digital marketing and audience growth strategy across genres, building campaigns that leverage short-form content, influencer/creator partnerships, and first-party data through CRM and direct-to-fan engagement. Track KPIs, optimize performance, and manage digital campaign budgets while coordinating with artists and internal teams.

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Sony Music
Sony Music
1 day ago

Director, A&R and Audience Development - AWAL

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Last checked: 17 hours agoStatus: Live

Job Summary

Lead A&R and Audience Development for an AWAL artist roster, from identifying and acquiring recording artists, songs, and producers to spearheading recording and production sessions. Own digital marketing and audience growth strategy across genres, building campaigns that leverage short-form content, influencer/creator partnerships, and first-party data through CRM and direct-to-fan engagement. Track KPIs, optimize performance, and manage digital campaign budgets while coordinating with artists and internal teams.
Location: Los Angeles
Workplace: Onsite
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Find and acquire recording artists, songs, and producers through demos, recordings, and live performances.
  • •Cultivate relationships with artists and representatives, negotiate deals, and coordinate meetings with producers and artists.
  • •Lead Audience Development and digital marketing strategy for a roster across genres, including short-form content strategy, influencer/creator marketing, and creative partnerships.
  • •Identify audience growth opportunities, develop strategies to expand artists’ digital footprint and first-party data via CRM and direct-to-fan engagement tools (e.g., Discord, Laylo, WhatsApp).
  • •Set measurable campaign goals and KPIs, track and report performance metrics, optimize campaigns, and manage digital campaign budgets.

Pay and Benefits

Salary: USD 110,000 annually
Perks:Health InsuranceDentalVisionLife InsuranceDisability Insurance401kPaid Leave

Key Requirements

  • •4-8 years of experience in A&R, artist development and/or digital marketing.
  • •Expert knowledge of current and emerging music digital trends, social platform best practices, and short-form content strategies.
  • •Strong experience building impactful digital campaigns that grow an artist’s digital footprint and convert listeners to engaged fans.
  • •Experience with audience/CRM and social campaign tools such as Chartmetric, Cobrand/MelodyIQ (or similar), YouTube Studio, Meta & TikTok Business Manager, and SMS/CRM platforms (e.g., Laylo, Mailchimp).
  • •Ability to handle talent and artist relations effectively, manage multiple active projects, and prioritize in a fast-paced environment.
Experience:4-8 yearsMusicDigital marketing
Skills:CommunicationRelationship buildingMultitaskingProblem-solvingBudget management
Languages:English
Tech Stack:ChartmetricCobrand/MelodyIQYouTube StudioMeta Business ManagerTikTok Business ManagerLayloMailchimpDiscordWhatsAppSMS/CRM

Company Brief

Sony Music
Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.
Industry: Music Industry
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York, United States
Founded: 1929
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