Zinc

2 days ago

Marketing Automation Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Own HubSpot CRM operations and lifecycle marketing programmes that move contacts from Subscriber to MQL and beyond. Build and maintain nurture segmentation, workflows, automations, and email campaigns using HTML templating. Collaborate cross-functionally to define scalable lifecycle strategy, KPIs, and A/B testing, and translate performance and deliverability signals into practical improvements. Conduct HubSpot audits and establish measurement frameworks from day one through year one.

Location: London

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Operate HubSpot CRM by building and maintaining nurture segmentation, workflows, and automations.
•Keep lists and contacts healthy with sound documentation, and audit HubSpot for list hygiene issues with a remediation plan.
•Design and set up one-off and automated emails for sends using HTML templating.
•Write, build, deploy, and refine lifecycle email programmes in collaboration with marketers, account managers, and enablement/service specialists.
•Define and track KPIs (open/click-to-open, conversion to MQL, stage progression, unsubscribe rates), run A/B tests, and turn findings into recommendations while monitoring deliverability metrics.

Pay and Benefits

Salary: GBP 70,000 - 88,800 annually

Perks:Annual BenefitsRemote WorkPensionEquityPaid Leave

Key Requirements

•Proven experience building lifecycle/retention marketing programmes from scratch in a CRM (HubSpot), preferably in B2B SaaS.
•Strong copywriting skills with a portfolio of email work tied to measurable performance.
•Hands-on knowledge of email deliverability, including authentication, sender reputation, and list hygiene.
•Experience designing and deploying nurture segmentation, workflows, and automations in HubSpot.
•Able to establish and run A/B testing across subject lines, content, send cadence, and CTAs and use results to drive recommendations.

Experience:B2B SaaSLifecycle marketingCRMRetention marketing

Skills:CopywritingStakeholder communicationData-driven decision-makingA/B testingOwnership mindset

Tech Stack:HubSpotHTMLA/B testingCRM

Company Brief

Zinc

Zinc (Zinc Work Ltd) provides global automated background and reference-checking software for HR and hiring teams, integrating with major ATS platforms to speed and simplify pre-employment screening. ([crunchbase.com](https://www.crunchbase.com/organization/zinc-38c8?utm_source=openai))

Industry: HR Tech

Company Size: Medium (51 to 250 employees)

Revenue: USD 10M to 25M

Growth: Growth Stage Startup

Funding: Series A

Headquarters: London, United Kingdom

Founded: 2018

Website LinkedIn

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Zinc

2 days ago

Marketing Automation Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Location: London

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Operate HubSpot CRM by building and maintaining nurture segmentation, workflows, and automations.
•Keep lists and contacts healthy with sound documentation, and audit HubSpot for list hygiene issues with a remediation plan.
•Design and set up one-off and automated emails for sends using HTML templating.
•Write, build, deploy, and refine lifecycle email programmes in collaboration with marketers, account managers, and enablement/service specialists.
•Define and track KPIs (open/click-to-open, conversion to MQL, stage progression, unsubscribe rates), run A/B tests, and turn findings into recommendations while monitoring deliverability metrics.

Pay and Benefits

Salary: GBP 70,000 - 88,800 annually

Perks:Annual BenefitsRemote WorkPensionEquityPaid Leave

Key Requirements

•Proven experience building lifecycle/retention marketing programmes from scratch in a CRM (HubSpot), preferably in B2B SaaS.
•Strong copywriting skills with a portfolio of email work tied to measurable performance.
•Hands-on knowledge of email deliverability, including authentication, sender reputation, and list hygiene.
•Experience designing and deploying nurture segmentation, workflows, and automations in HubSpot.
•Able to establish and run A/B testing across subject lines, content, send cadence, and CTAs and use results to drive recommendations.

Experience:B2B SaaSLifecycle marketingCRMRetention marketing

Skills:CopywritingStakeholder communicationData-driven decision-makingA/B testingOwnership mindset

Tech Stack:HubSpotHTMLA/B testingCRM

Company Brief

Zinc

Industry: HR Tech

Company Size: Medium (51 to 250 employees)

Revenue: USD 10M to 25M

Growth: Growth Stage Startup

Funding: Series A

Headquarters: London, United Kingdom

Founded: 2018

Website LinkedIn