Designer, Marketing (Games)

The New York Times
New York
Workplace: HybridFull timeUSD 85,000 - 100,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Collaboration","Attention to detail","Conceptual thinking","Communication","Creative iteration"]

Create and optimize full-funnel marketing creative for the Games subscription, translating product and journalism value into campaigns that drive awareness, conversion, and retention. Design assets across paid/owned/earned channels (digital, social, email, in-app, app stores, and OOH), build scalable visual systems, and collaborate with writers, designers, audio/video teams, and marketing partners. Partner with creative leadership to concept, refine, and ship work aligned to brand standards and performance goals.

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The New York Times
The New York Times
10 hours ago

Designer, Marketing (Games)

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Last checked: 8 hours agoStatus: Live

Job Summary

Create and optimize full-funnel marketing creative for the Games subscription, translating product and journalism value into campaigns that drive awareness, conversion, and retention. Design assets across paid/owned/earned channels (digital, social, email, in-app, app stores, and OOH), build scalable visual systems, and collaborate with writers, designers, audio/video teams, and marketing partners. Partner with creative leadership to concept, refine, and ship work aligned to brand standards and performance goals.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and execute conceptual, visually compelling and always-on marketing creative for Games, supporting awareness, consideration, conversion, and retention goals.
  • •Design and adapt campaign creative across paid, owned, and earned channels including digital, social, email, in-app placements, app stores, and OOH.
  • •Translate in-product experiences and key feature benefits into clear marketing assets that deepen engagement and drive habitual product use.
  • •Adapt and extend major brand campaigns by collaborating with creative leaders and agency partners to build cohesive executions across channels.
  • •Create and maintain scalable visual systems, templates, and libraries to enable rapid testing and iteration while upholding design quality and brand consistency.

Pay and Benefits

Salary: USD 85,000 - 100,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kPaid LeavePaid SickPaid ParentalLearning Budget

Key Requirements

  • •5+ years of hands-on graphic design experience in advertising/digital/studio or in-house marketing teams, focused on marketing or advertising creative.
  • •A portfolio demonstrating strong conceptual and execution skills across the funnel (social, digital display, email, in-app, and print).
  • •Expertise in core design fundamentals including typography, layout, balance, hierarchy, proportion, color, emphasis, and unity with attention to detail.
  • •Fluency with design and motion tools such as Figma and Adobe Creative Suite, with files that support iteration and collaboration.
  • •Hands-on motion and animation experience in After Effects and the ability to work cross-functionally across marketing strategy and brand identity.
Experience:5+ yearsAdvertisingDigital marketing
Education:Bachelor's in Graphic design, visual communication, or related design discipline
Skills:CollaborationAttention to detailConceptual thinkingCommunicationCreative iteration
Languages:English
Tech Stack:FigmaAdobe Creative SuiteAfter Effects

Company Brief

The New York Times
Operates The New York Times, a global news organization delivering journalism across print and digital platforms, plus specialty sites like Wirecutter. Produces reporting, opinion, multimedia, and subscription-driven content covering national and international affairs.
Industry: News, Journalism & Broadcasting
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 1851
WebsiteLinkedIn