Growth & Marketing Manager

Verto
Dubai
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Analytical skills","Communication","Storytelling","Organizational capacity","Agility"]

Own B2B growth in the UAE by leading customer acquisition, engagement, and retention initiatives. Build and scale local brand presence through targeted lead generation, performance marketing, ABM campaigns with Sales, and data-driven experimentation to improve CAC, conversions, and ROI. Collaborate with the global marketing team and create UAE-specific content, PR, thought leadership, and partnerships while rigorously tracking and reporting campaign results to grow active customers within 6–12 months.

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FursaFursa
Verto
Verto
1 week ago

Growth & Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Own B2B growth in the UAE by leading customer acquisition, engagement, and retention initiatives. Build and scale local brand presence through targeted lead generation, performance marketing, ABM campaigns with Sales, and data-driven experimentation to improve CAC, conversions, and ROI. Collaborate with the global marketing team and create UAE-specific content, PR, thought leadership, and partnerships while rigorously tracking and reporting campaign results to grow active customers within 6–12 months.
Location: Dubai
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Drive B2B customer acquisition through targeted lead generation, defining audiences, messaging, and channel mixes.
  • •Optimize CAC, conversion rates, and marketing ROI using data-driven decision-making, continuous testing, and channel performance analysis.
  • •Partner with Sales to design and execute ABM campaigns targeting strategic prospects and high-value accounts.
  • •Collaborate with the global marketing team to activate paid media campaigns with data-driven, commercially focused local execution.
  • •Scale UAE market presence via PR, thought leadership, local events, brand partnerships, and region-specific content; track and report results to grow active UAE customers in 6–12 months.

Pay and Benefits

Perks:Health InsurancePensionLearning BudgetRemote Work

Key Requirements

  • •Minimum 5 years of experience in growth marketing with measurable customer acquisition results using data-driven strategies.
  • •Deep practical understanding of the UAE market for traditional and digital B2B marketing.
  • •Hands-on proficiency with marketing automation and product analytics tools, including HubSpot, PostHog, and major social media platforms.
  • •Strong analytical skills to interpret performance data, identify trends, and continuously refine campaigns.
  • •A Bachelor’s degree in Marketing, Business Administration, or a closely related field.
Experience:5+ yearsB2BGrowth marketingSaaSFinTechCross-border payments
Education:Bachelor's in Marketing, Business Administration, or a closely related field
Skills:Analytical skillsCommunicationStorytellingOrganizational capacityAgility
Tech Stack:HubSpotPostHogSocial media

Company Brief

Verto
Provides international money transfer and foreign exchange services for businesses and individuals, offering multi-currency accounts and fast, low-cost cross-border payments and FX execution.
Industry: Payments
Company Size: Small (11 to 50 employees)
Headquarters: London, United Kingdom
Website