Manager, Global Public Relations & Social

Samsonite
New York
Workplace: HybridFull timeUSD 124,000 - 129,000 annuallyFunction: Communications, PR & CommunityExperience: 5+ yearsEducation: bachelorsSkills: ["Strategic planning","Communication","Collaboration","Influencing","Prioritization"]

Lead global PR and social strategy to grow brand awareness, cultural relevance, and customer acquisition. Manage global social platforms, influencer partnerships, and external PR agency relationships, while driving North America press initiatives and event execution. Oversee press and social content development, measurement, and reporting, and coordinate cross-functionally with Marketing, Creative, Design, Merchandising, Legal, Licensing, and the North America business. Manage a two-person team and support social community and reputation management.

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FursaFursa
Samsonite
Samsonite
2 months ago

Manager, Global Public Relations & Social

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Last checked: 3 hours agoStatus: Live

Job Summary

Lead global PR and social strategy to grow brand awareness, cultural relevance, and customer acquisition. Manage global social platforms, influencer partnerships, and external PR agency relationships, while driving North America press initiatives and event execution. Oversee press and social content development, measurement, and reporting, and coordinate cross-functionally with Marketing, Creative, Design, Merchandising, Legal, Licensing, and the North America business. Manage a two-person team and support social community and reputation management.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Develop and execute global PR and social strategies for integrated marketing campaigns.
  • •Lead North America external PR agency partnership and oversee press content to secure earned media.
  • •Manage global social media platforms, including content strategy, calendar management, copywriting, brand voice, and campaign design.
  • •Research and cultivate relationships with press, influencers/creatives, content creators, talent, and agents; oversee influencer program and ambassador relationships.
  • •Oversee press, social, and event campaigns; measure performance, report results, and manage a team of two direct reports.
Travel: Medium travel

Pay and Benefits

Salary: USD 124,000 - 129,000 annually
Perks:Paid LeavePet InsuranceEmployee DiscountEapHealth InsuranceDentalVision401kCommuter BenefitsTraining

Key Requirements

  • •Bachelor's degree with 5+ years of relevant experience across press, social, and talent/influencer management.
  • •Experience partnering with cross-functional teams to develop and execute PR and social strategies globally.
  • •Deep expertise with major social platforms and understanding of global social best practices.
  • •Familiarity with social measurement/tracking and measurement tools (Tribe, Dash Hudson, Creator IQ, Meltwater).
  • •Ability to travel domestically and internationally and perform physical tasks as needed, including lifting up to 30 lbs.
Experience:5+ yearsLuxuryLifestyleTravelSocial mediaInfluencer marketing
Education:Bachelor's
Skills:Strategic planningCommunicationCollaborationInfluencingPrioritization
Languages:US
Tech Stack:MetaTikTokYouTubeLinkedInSnapchatPinterestWeChatWeiboX/TwitterTribeDash HudsonCreator IQMeltwater

Company Brief

Samsonite
Global luggage and travel goods manufacturer offering suitcases, bags, travel accessories and related products under multiple brands. Operates worldwide through retail, wholesale and e-commerce channels, serving leisure and business travelers.
Industry: Consumer Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Luxembourg, Luxembourg
Founded: 1910
WebsiteLinkedIn