T. Rowe Price

1 week ago

Director, Global Marketing Implementation & Integration

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Lead the integration of Global Marketing priorities with Global Sales Management (GSM), serving as the primary liaison across Distribution to operationalize marketing strategy and enable measurable commercial outcomes. Drive governance and business strategy for enterprise Lead Management, align campaign execution and seller workflows through CRM and GSM processes, and partner with Analytics to define reporting, measurement, and QBR metrics.

Location: Baltimore

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Serve as the primary relationship manager between Global Marketing and Global Sales Management (GSM), translating marketing priorities into operational plans and coordinated delivery.
•Lead business strategy and governance for Lead Management across Marketing and Sales, establishing a center-led approach to drive measurable commercial outcomes.
•Drive operational adoption of enterprise Lead Management by aligning campaign execution, seller workflows, analytics, and insights across Distribution.
•Coordinate marketing priorities across Analytics, Sales Operations, Sales Enablement, Technology, and partners to ensure consistent GSM and CRM execution.
•Partner with Analytics & Insights to define measurement and reporting requirements, including dashboards, scorecards, campaign reporting, and QBR metrics.

Pay and Benefits

Salary: USD 132,000 - 225,000 annually

Perks:Annual BonusRetirementHybrid WorkHealth InsurancePaid LeaveAdoption Benefits

Key Requirements

•Bachelor's degree or the equivalent combination of education and relevant experience.
•10+ years of total relevant work experience.
•Strong understanding of marketing strategy execution, campaign management, and the relationship between sales, marketing, and commercial performance.
•Experience in marketing operations, demand generation, campaign operations, and distribution enablement.
•Knowledge of CRM systems, marketing technologies, reporting, dashboards, and campaign measurement frameworks.

Experience:10+ yearsMarketing operationsDemand generationCampaign managementDistribution enablement

Education:Bachelor's

Skills:CommunicationStakeholder managementOrganizational skillsCross-functional influenceContinuous improvement

Tech Stack:CRMDashboardsReportingAdvanced analyticsCampaign measurement frameworks

Company Brief

T. Rowe Price

Global investment management firm offering mutual funds, retirement services, and advisory solutions for individual and institutional investors. Manages assets across equities, fixed income, multi-asset, and alternative strategies.

Industry: Asset Management

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Baltimore, United States

Founded: 1937

Website LinkedIn

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T. Rowe Price

1 week ago

Director, Global Marketing Implementation & Integration

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Location: Baltimore

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Serve as the primary relationship manager between Global Marketing and Global Sales Management (GSM), translating marketing priorities into operational plans and coordinated delivery.
•Lead business strategy and governance for Lead Management across Marketing and Sales, establishing a center-led approach to drive measurable commercial outcomes.
•Drive operational adoption of enterprise Lead Management by aligning campaign execution, seller workflows, analytics, and insights across Distribution.
•Coordinate marketing priorities across Analytics, Sales Operations, Sales Enablement, Technology, and partners to ensure consistent GSM and CRM execution.
•Partner with Analytics & Insights to define measurement and reporting requirements, including dashboards, scorecards, campaign reporting, and QBR metrics.

Pay and Benefits

Salary: USD 132,000 - 225,000 annually

Perks:Annual BonusRetirementHybrid WorkHealth InsurancePaid LeaveAdoption Benefits

Key Requirements

•Bachelor's degree or the equivalent combination of education and relevant experience.
•10+ years of total relevant work experience.
•Strong understanding of marketing strategy execution, campaign management, and the relationship between sales, marketing, and commercial performance.
•Experience in marketing operations, demand generation, campaign operations, and distribution enablement.
•Knowledge of CRM systems, marketing technologies, reporting, dashboards, and campaign measurement frameworks.

Experience:10+ yearsMarketing operationsDemand generationCampaign managementDistribution enablement

Education:Bachelor's

Skills:CommunicationStakeholder managementOrganizational skillsCross-functional influenceContinuous improvement

Tech Stack:CRMDashboardsReportingAdvanced analyticsCampaign measurement frameworks

Company Brief

T. Rowe Price

Industry: Asset Management

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Baltimore, United States

Founded: 1937

Website LinkedIn