Channel Marketing Executive (Off-Trade & BR)

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Translate channel strategy and commercial plans into outlet-level brand activations and category demand for off-trade, guiding Brand Representatives (BRs) to execute trade initiatives. Develop channel development and category management activities, monitor activation quality, and drive POS effectiveness and ROI. Partner with Sales and Regional Trade Marketing to track execution and support digital direct-to-consumer programs, using data and insights from the field to improve performance.

Location: Vietnam

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Translate channel strategy, commercial plans, and budgets into outlet-level brand activations and category demand creation using audience and channel insights.
•Develop and implement channel development strategies and category management initiatives across visibility, trade programs, and channel activations.
•Provide actionable guidance to Brand Representatives (BRs) and monitor/evaluate the quality of BR-led activations and promotions.
•Design and execute trade programs to accelerate home consumption, and collaborate with Sales and Regional Trade Marketing for execution and tracking.
•Formulate and control Channel Marketing budgets and lead budget spending tracking, contracts, and payments follow-up.

Key Requirements

•Bachelor’s (or master’s) degree in marketing, or equivalent.
•At least 5 years of experience in Trade Marketing, Sales, or Marketing at an equivalent position.
•Experience in category management with major traditional off-trade.
•Experience managing a team with at least 4 team members.
•Strong English proficiency and ability to analyze and visualize data (e.g., Power BI).

Experience:5+ yearsTrade marketingSalesCategory managementOff-tradeBeverage industry

Education:Bachelor's in marketing

Skills:Creative thinkingCommunicationProblem solvingInterpersonal skillsAnalytical skills

Languages:English

Tech Stack:Microsoft ExcelPivotTablesPower QueryPower BI

Company Brief

Pernod Ricard

Industry: Food & Beverage

Website

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Pernod Ricard

1 week ago

Channel Marketing Executive (Off-Trade & BR)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Location: Vietnam

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Translate channel strategy, commercial plans, and budgets into outlet-level brand activations and category demand creation using audience and channel insights.
•Develop and implement channel development strategies and category management initiatives across visibility, trade programs, and channel activations.
•Provide actionable guidance to Brand Representatives (BRs) and monitor/evaluate the quality of BR-led activations and promotions.
•Design and execute trade programs to accelerate home consumption, and collaborate with Sales and Regional Trade Marketing for execution and tracking.
•Formulate and control Channel Marketing budgets and lead budget spending tracking, contracts, and payments follow-up.

Key Requirements

•Bachelor’s (or master’s) degree in marketing, or equivalent.
•At least 5 years of experience in Trade Marketing, Sales, or Marketing at an equivalent position.
•Experience in category management with major traditional off-trade.
•Experience managing a team with at least 4 team members.
•Strong English proficiency and ability to analyze and visualize data (e.g., Power BI).

Experience:5+ yearsTrade marketingSalesCategory managementOff-tradeBeverage industry

Education:Bachelor's in marketing

Skills:Creative thinkingCommunicationProblem solvingInterpersonal skillsAnalytical skills

Languages:English

Tech Stack:Microsoft ExcelPivotTablesPower QueryPower BI

Company Brief

Pernod Ricard

Industry: Food & Beverage

Website