Product Marketing Manager, Enterprise Marketing (Remote)

ezCater
Boston
Workplace: HybridFull timeUSD 115,000 - 157,000 annuallyFunction: Marketing & GrowthSkills: ["Collaboration","Storytelling","Analytical thinking","Independent ownership","Data-driven decision making"]

Own pod-level go-to-market strategy for Enterprise Admin Controls, driving adoption, expansion, and revenue impact across invoicing, billing, payments, and expense/procurement integrations. Define positioning and messaging for enterprise admins and finance/procurement stakeholders, maintain competitive intelligence, and translate insights into objections, differentiation, and roadmap input. Partner with Product, Design, Sales, CS, Support, and Lifecycle Marketing to launch, enable, and measure PLG initiatives that improve activation, usage, and retention.

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ezCater
ezCater
1 month ago

Product Marketing Manager, Enterprise Marketing (Remote)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live
Reposted: similar role first listed 4 months ago

Job Summary

Own pod-level go-to-market strategy for Enterprise Admin Controls, driving adoption, expansion, and revenue impact across invoicing, billing, payments, and expense/procurement integrations. Define positioning and messaging for enterprise admins and finance/procurement stakeholders, maintain competitive intelligence, and translate insights into objections, differentiation, and roadmap input. Partner with Product, Design, Sales, CS, Support, and Lifecycle Marketing to launch, enable, and measure PLG initiatives that improve activation, usage, and retention.
Location: Boston
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own pod-level GTM strategy and execution for new features and enhancements across invoicing, billing, payments experience, and expense/procurement integrations.
  • •Define and evolve positioning and messaging for admin financial workflows for enterprise admins, finance, and procurement stakeholders.
  • •Maintain competitive intelligence on competitor admin portals and integrations, translating insights into differentiation, objection handling, and roadmap input.
  • •Support product-led growth initiatives with Product and Lifecycle Marketing, including in-product messaging, experiments, and campaigns.
  • •Enable Sales, CS, and Support with playbooks, talk tracks, battlecards, sales decks, training, and measure impact to iterate GTM plans.
Travel: Low travel

Pay and Benefits

Salary: USD 115,000 - 157,000 annually
Equity and Bonus:Equity
Perks:401kHealth InsuranceDentalVisionFsaEquityRemote Work

Key Requirements

  • •5+ years of B2B product marketing experience building and scaling repeatable GTM processes for complex feature releases.
  • •Develop positioning and go-to-market strategies for corporate/enterprise audiences.
  • •Own GTM from positioning and launch planning through adoption and ongoing optimization.
  • •Build sales enablement materials such as talk tracks, value props, objection handling, ROI framing, decks, 1-pagers, plays, battlecards, and email templates.
  • •Work on product-led growth motions (e.g., in-product onboarding, prompts, experiments) and partner cross-functionally to execute GTM plans.
Experience:B2BEnterpriseProduct-led growth
Skills:CollaborationStorytellingAnalytical thinkingIndependent ownershipData-driven decision making
Languages:English

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

ezCater
Operates an online marketplace connecting businesses with local caterers and restaurants for corporate and group catering orders, offering ordering, delivery coordination, and catering management tools.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Boston, United States
Founded: 2007
WebsiteLinkedIn