Head of Marketing

The Kraft Heinz Company
Stockholm
Workplace: HybridFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Leadership","Communication","Stakeholder management","Analytical thinking","Strategic thinking"]

Lead Marketing Nordics as part of the Nordic Leadership Team, driving the next chapter of growth for Heinz across the region. Own the marketing strategy and brand management, including product portfolio, innovation, and launches. Plan, implement, and optimize integrated campaigns for Retail and Foodservice, using consumer insights and performance analytics to find growth opportunities. Manage budgets and ROI, collaborate cross-functionally across the EU scope, and lead, coach, and develop the marketing team.

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The Kraft Heinz Company
The Kraft Heinz Company
2 months ago

Head of Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 27 days agoStatus: Live

Job Summary

Lead Marketing Nordics as part of the Nordic Leadership Team, driving the next chapter of growth for Heinz across the region. Own the marketing strategy and brand management, including product portfolio, innovation, and launches. Plan, implement, and optimize integrated campaigns for Retail and Foodservice, using consumer insights and performance analytics to find growth opportunities. Manage budgets and ROI, collaborate cross-functionally across the EU scope, and lead, coach, and develop the marketing team.
Location: Stockholm
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Develop and execute the marketing strategy to drive brand growth and profitability.
  • •Lead brand management, including the product portfolio, innovation, and product launches.
  • •Plan, implement, and optimize integrated marketing campaigns for Retail and Foodservice across relevant channels.
  • •Analyze market trends, consumer insights, and campaign performance to identify growth opportunities.
  • •Lead, coach, and develop the marketing team, manage the marketing budget, and ensure compliance with policies, legal requirements, and brand standards.

Pay and Benefits

Perks:PensionEmployee Benefits

Key Requirements

  • •Bachelor’s degree in Marketing, Business Administration, or a related field.
  • •Extensive marketing experience in a comparable leading role (including, but not limited to, FMCG or start-up environments).
  • •Proven expertise in brand management and integrated marketing.
  • •Experience leading and developing high-performing teams with strong analytical and strategic thinking.
  • •Commercial mindset with budget and KPI management experience, plus strong communication and stakeholder management; fluent in English is required.
Experience:FMCGStart-up environment
Education:Bachelor's in Marketing, Business Administration, or a related field
Skills:LeadershipCommunicationStakeholder managementAnalytical thinkingStrategic thinking
Languages:English

Company Brief

The Kraft Heinz Company
The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2015
WebsiteLinkedIn