Sr. Account-Based Marketing Manager

Smarsh
United States
Workplace: RemoteFull timeUSD 115,000 - 135,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Communication","Collaboration","Analytical thinking","Data-driven decision making","Strategic thinking"]

Lead cross-functional ABM programs for the Enterprise Business Unit, developing and executing campaigns that target enterprise accounts. Drive qualified leads through the sales funnel, aligning with enterprise marketing, sales enablement, and revenue leadership. Own budgets, timelines, and ideal customer profile targeting, and continuously measure campaign ROI using marketing automation/CRM tools to optimize performance and meet pipeline goals.

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Smarsh
Smarsh
1 week ago

Sr. Account-Based Marketing Manager

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Last checked: 8 hours agoStatus: Live

Job Summary

Lead cross-functional ABM programs for the Enterprise Business Unit, developing and executing campaigns that target enterprise accounts. Drive qualified leads through the sales funnel, aligning with enterprise marketing, sales enablement, and revenue leadership. Own budgets, timelines, and ideal customer profile targeting, and continuously measure campaign ROI using marketing automation/CRM tools to optimize performance and meet pipeline goals.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead the strategy and implementation of ABM campaigns and tactics for the Enterprise Business Unit.
  • •Develop and execute enterprise account campaigns to drive qualified leads and optimize conversion through the sales funnel to meet pipeline targets.
  • •Align with enterprise marketing, sales enablement, and revenue leadership to drive cross-functional collaboration and engagement.
  • •Partner with sales leaders to identify high-value targets and formulate growth strategies, including expansion into new industries.
  • •Manage campaign budgets, timelines, target profiles, reporting dashboards, and track performance/ROI to continuously test and optimize.

Pay and Benefits

Salary: USD 115,000 - 135,000 annually

Key Requirements

  • •8+ years of B2B marketing experience specializing in Account-Based Marketing (ABM).
  • •Proven track record developing and executing ABM campaigns with measurable results.
  • •Ability to moderate account planning sessions with Sales, agencies, and marketing stakeholders.
  • •Experience communicating marketing strategies and results across stakeholders and encouraging data-driven decisions.
  • •Foundational knowledge of key marketing automation and CRM tools (e.g., Marketo, SFDC, 6sense, Mutiny).
Experience:8+ yearsB2BABMEnterprise SaaS
Skills:CommunicationCollaborationAnalytical thinkingData-driven decision makingStrategic thinking
Tech Stack:MarketoSFDC6senseMutinySEMSocial mediaPaid mediaMarketing automationCRMAI/ML

Company Brief

Smarsh
Provides cloud-based archiving, compliance, and e-discovery solutions that capture, retain, and monitor electronic communications across email, social media, mobile, and collaboration platforms for regulated industries.
Industry: RegTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Private Equity Backed
Headquarters: Portland, United States
Founded: 2001
WebsiteLinkedIn