Growth and Demand Gen Lead

Nivoda
Amsterdam
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Hands-on execution","Systems thinking","Experimentation mindset","Analytical thinking","Communication in reporting"]

Own net-new customer acquisition and build a repeatable demand-generation engine for new jewellers. Run paid and beyond (starting with Google and Meta), grow SEO and AEO presence, and design account-based programs. Work closely with data and GTM engineering to ensure measurable attribution, hand off qualified leads to the SDR team, and continuously test, report, and reinvest based on what drives customers.

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Nivoda
Nivoda
4 days ago

Growth and Demand Gen Lead

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Last checked: 12 hours agoStatus: Live

Job Summary

Own net-new customer acquisition and build a repeatable demand-generation engine for new jewellers. Run paid and beyond (starting with Google and Meta), grow SEO and AEO presence, and design account-based programs. Work closely with data and GTM engineering to ensure measurable attribution, hand off qualified leads to the SDR team, and continuously test, report, and reinvest based on what drives customers.
Location: Amsterdam
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Set demand-gen strategy and execute net-new customer acquisition hands-on across paid and beyond.
  • •Run paid channels day to day, starting with Google and Meta, and build expertise in ad accounts.
  • •Identify and build repeatable, scalable channels that drive qualified leads (system, not one-off campaigns).
  • •Grow SEO and AEO presence so jewellers find the company when seeking help.
  • •Design and run account-based programs and hand qualified leads to the SDR team with measurable attribution to drive customers.

Pay and Benefits

Perks:Remote WorkPaid LeaveFlexible Work

Key Requirements

  • •5+ years in growth or demand gen, with a track record of building acquisition channels that scaled.
  • •Deep, hands-on paid expertise building, running, and optimizing Google and Meta campaigns.
  • •Experience across more than one channel (paid plus some mix of SEO, ABM, lifecycle, or net-new experiments).
  • •Fluency with attribution and analytics; comfortable defending the numbers.
  • •Comfort as a hands-on individual contributor on a small team, with ambition to grow into leading a team.
Experience:5+ years
Skills:Hands-on executionSystems thinkingExperimentation mindsetAnalytical thinkingCommunication in reporting
Languages:English
Tech Stack:Google AdsMetaSEOAEOABMHubSpotSalesforceClayMixpanelAttributionAnalyticsAI

Company Brief

Nivoda
Nivoda is a B2B digital marketplace and supply‑chain platform for natural and lab‑grown diamonds, enabling jewellers and suppliers to source, reserve, track and manage inventory globally.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Funding: Series C
Headquarters: London, United Kingdom
Founded: 2017
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