Instacart

1 month ago

Director, Enterprise Product Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Director-level role owning go-to-market, messaging, and demand generation for Instacart’s enterprise SaaS platform. Leads a 4-person product marketing team, partners across product, BD, and customer success, and drives multi-channel campaigns to generate pipeline and expand global enterprise presence.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Develop and own a unified go-to-market strategy for the enterprise platform adopted by Product, BD, and Customer Success, providing clear positioning, messaging, and campaign tools to win deals and grow adoption
•Shape a differentiated market presence for Instacart’s enterprise solutions through thought leadership, multi-channel campaigns, and industry authority to attract grocery retailers
•Lead and develop a high-performing product marketing team (4 direct reports) integrated into the commercial organization with clear priorities
•Drive a sales pipeline through awareness and lead-gen campaigns across events, paid media, content, PR, webinars, and partnerships with measurable conversion to conversations
•Lead global market entry foundations with regional strategies to support Enterprise expansion beyond existing markets

Pay and Benefits

Equity and Bonus:Equity

Perks:Remote WorkEquity

Key Requirements

•10+ years of B2B marketing experience at a SaaS company, with demonstrated ownership of product marketing across multiple product lines
•People management experience, with a track record of growing and developing marketing teams
•Proven ability to build and execute full-scale, multi-channel B2B campaigns that drive both awareness and qualified lead generation
•Strong written and verbal communication skills—able to distill complex technical topics into clear, compelling narratives for senior audiences including C-suite
•Experience developing effective positioning, messaging frameworks, and thought leadership strategies that translate into sales enablement materials

Experience:10+ yearsSaaSEnterprise

Skills:CommunicationLeadershipCross-functional collaborationInfluenceStrategic thinking

Languages:English

Tech Stack:Google Slides

Company Brief

Instacart

Operates an online grocery marketplace connecting customers with personal shoppers and local retailers for grocery delivery and pickup. Provides technology, logistics, and advertising solutions to supermarkets and consumer packaged goods brands.

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2012

Glassdoor: 3.6

Website LinkedIn

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Instacart

1 month ago

Director, Enterprise Product Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Develop and own a unified go-to-market strategy for the enterprise platform adopted by Product, BD, and Customer Success, providing clear positioning, messaging, and campaign tools to win deals and grow adoption
•Shape a differentiated market presence for Instacart’s enterprise solutions through thought leadership, multi-channel campaigns, and industry authority to attract grocery retailers
•Lead and develop a high-performing product marketing team (4 direct reports) integrated into the commercial organization with clear priorities
•Drive a sales pipeline through awareness and lead-gen campaigns across events, paid media, content, PR, webinars, and partnerships with measurable conversion to conversations
•Lead global market entry foundations with regional strategies to support Enterprise expansion beyond existing markets

Pay and Benefits

Equity and Bonus:Equity

Perks:Remote WorkEquity

Key Requirements

•10+ years of B2B marketing experience at a SaaS company, with demonstrated ownership of product marketing across multiple product lines
•People management experience, with a track record of growing and developing marketing teams
•Proven ability to build and execute full-scale, multi-channel B2B campaigns that drive both awareness and qualified lead generation
•Strong written and verbal communication skills—able to distill complex technical topics into clear, compelling narratives for senior audiences including C-suite
•Experience developing effective positioning, messaging frameworks, and thought leadership strategies that translate into sales enablement materials

Experience:10+ yearsSaaSEnterprise

Skills:CommunicationLeadershipCross-functional collaborationInfluenceStrategic thinking

Languages:English

Tech Stack:Google Slides

Company Brief

Instacart

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2012

Glassdoor: 3.6

Website LinkedIn