User Behaviour Analyst @NET A PORTER

Analyze end-to-end customer journeys to uncover patterns across product discovery, editorial content, and purchase pathways. Segment behavior to support LTV modeling and identify high-value cohorts, new visitors, and first-time buyers. Evaluate cross-channel engagement from paid, organic, search, and CRM, including repeat and multi-session behaviors. Translate onsite signals (PDP, wishlist, basket) into commercially relevant recommendations and partner with Trading, User Journey, and Brand teams to improve merchandising and onsite experiences.