User Behaviour Analyst (Digital) @NET-A-PORTER

YOOX Net‑a‑Porter Group
London
Workplace: HybridFull timeFunction: Solutions Engineering & Sales EngineeringSkills: ["Analytical mindset","Data storytelling","Stakeholder influence","Commercial insight","Curiosity"]

Analyze end-to-end customer journeys to uncover patterns across product discovery, editorial content, and purchase pathways. Segment behavior to support LTV modeling and identify high-value cohorts, new visitors, and first-time buyers. Evaluate cross-channel engagement from paid, organic, search, and CRM, including repeat and multi-session behaviors. Translate onsite signals (PDP, wishlist, basket) into commercially relevant recommendations and partner with Trading, User Journey, and Brand teams to improve merchandising and onsite experiences.

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FursaFursa
YOOX Net‑a‑Porter Group
YOOX Net‑a‑Porter Group
1 month ago

User Behaviour Analyst (Digital) @NET-A-PORTER

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Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live

Job Summary

Analyze end-to-end customer journeys to uncover patterns across product discovery, editorial content, and purchase pathways. Segment behavior to support LTV modeling and identify high-value cohorts, new visitors, and first-time buyers. Evaluate cross-channel engagement from paid, organic, search, and CRM, including repeat and multi-session behaviors. Translate onsite signals (PDP, wishlist, basket) into commercially relevant recommendations and partner with Trading, User Journey, and Brand teams to improve merchandising and onsite experiences.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Entry level

Key Responsibilities

  • •Analyze end-to-end customer journeys to identify patterns across product discovery, editorial content, and purchase pathways.
  • •Segment customer behavior to support LTV modeling, including high-value cohorts and new visitors.
  • •Analyze cross-channel traffic behavior across paid, organic, search, and CRM to understand conversion and engagement drivers.
  • •Track repeat and multi-session journeys to understand how customers move from discovery to purchase over time.
  • •Partner with Trading, User Journey, and Brand teams to deliver behavioral insights that shape merchandising, product presentation, recommendations, and improvements to content, campaigns, and UX.

Pay and Benefits

Perks:Paid LeaveHealth InsuranceDentalPensionFlexible WorkingStaff DiscountsLife Insurance

Key Requirements

  • •Experience interpreting digital behavior and customer journeys in an ecommerce environment.
  • •Ability to translate complex behavioral data into clear, commercially relevant insight for non-technical stakeholders.
  • •Strong understanding of digital funnel analysis, onsite engagement metrics, and behavioral segmentation.
  • •Comfort working with large datasets and multiple behavioral data sources to evaluate customer intent and journey performance.
  • •Experience with analytics and behavioral insight tools such as GA4, Contentsquare, Databricks, Snowplow, and BigQuery (or similar).
Experience:Ecommerce
Skills:Analytical mindsetData storytellingStakeholder influenceCommercial insightCuriosity
Tech Stack:GA4ContentsquareDatabricksSnowplowBigQuery

Company Brief

YOOX Net‑a‑Porter Group
YOOX Net‑a‑Porter Group (YNAP) operates global online luxury fashion retail platforms, combining marketplaces and direct retail for designer apparel, accessories and lifestyle products, serving customers worldwide with e‑commerce, logistics and digital marketing services.
Industry: E-commerce
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: London, United Kingdom
Founded: 2015
WebsiteLinkedIn