Director, Growth & Channels

NRG Energy
New York
Workplace: RemoteFull timeUSD 171,600 - 215,200 annuallyFunction: Marketing & GrowthSkills: ["Team leadership","Commercial fluency","Strategic thinking","Performance reporting","Partner enablement"]

Lead the demand side pillar covering partner channels and digital demand generation. Own channel strategy, investment priorities, and GTM playbooks across channels, while translating IVP messaging into channel-native execution. Manage a Channel PMM and two demand gen managers and drive performance ownership for CAC and ROAS targets. Enable partner channels with tools, messaging, and incentives to sell the integrated value proposition effectively.

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NRG Energy
NRG Energy
2 days ago

Director, Growth & Channels

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Last checked: 22 hours agoStatus: Live

Job Summary

Lead the demand side pillar covering partner channels and digital demand generation. Own channel strategy, investment priorities, and GTM playbooks across channels, while translating IVP messaging into channel-native execution. Manage a Channel PMM and two demand gen managers and drive performance ownership for CAC and ROAS targets. Enable partner channels with tools, messaging, and incentives to sell the integrated value proposition effectively.
Location: New York
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own the channel mix across partner and digital channels, including investment priorities, performance targets, and GTM playbooks per channel.
  • •Lead and develop a Channel PMM and two Demand Gen managers, translating IVP messaging into channel-native execution.
  • •Drive performance ownership for CAC and ROAS targets and report progress in business reviews with confidence and clarity.
  • •Ensure partner channels have the tools, messaging, and incentives to effectively sell the integrated value proposition.

Pay and Benefits

Salary: USD 171,600 - 215,200 annually
Perks:Health InsuranceVisionDental401k

Key Requirements

  • •Deep performance and/or partner channel growth experience, with knowledge of levers that move CAC at scale.
  • •Strong commercial fluency with metrics such as ROAS, LTV, and payback period; accountable for the numbers.
  • •Proven ability to hire and develop channel and demand gen talent, raising team capability.
  • •Experience managing multi-brand or multi-product channel strategy simultaneously and prioritizing effectively.
Skills:Team leadershipCommercial fluencyStrategic thinkingPerformance reportingPartner enablement

Company Brief

NRG Energy
NRG Energy is a large integrated power company that owns and operates a diverse fleet of power generation assets and provides retail electricity services, energy solutions, and distributed energy resources to residential and commercial customers.
Industry: Utilities
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Houston, United States
Founded: 1989
WebsiteLinkedIn