Head of Commercial - Sales & Marketing

Yum! Brands
Thailand
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 10+ yearsEducation: bachelorsSkills: ["Analytical acumen","Communication","Problem-solving","Commercial judgment","Stakeholder management"]

Lead commercial planning and financial analysis for KFC Thailand by partnering with Marketing to deliver business cases, post-campaign insights, and ROI measurement across short- and long-term pipelines. Drive sales performance by translating marketing initiatives into commercial action, owning the end-to-end Marketing Calendar and synchronizing targets across Sales, Marketing, and Finance. Produce weekly and periodic reporting, manage forecasting for AOP/quarterly outlooks, and co-manage coop budgeting to ensure accuracy and effectiveness.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Yum! Brands
Yum! Brands
16 hours ago

Head of Commercial - Sales & Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Lead commercial planning and financial analysis for KFC Thailand by partnering with Marketing to deliver business cases, post-campaign insights, and ROI measurement across short- and long-term pipelines. Drive sales performance by translating marketing initiatives into commercial action, owning the end-to-end Marketing Calendar and synchronizing targets across Sales, Marketing, and Finance. Produce weekly and periodic reporting, manage forecasting for AOP/quarterly outlooks, and co-manage coop budgeting to ensure accuracy and effectiveness.
Location: Thailand
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Partner with Marketing to develop financial business cases, conduct post-campaign financial analysis, and model expected results and ROI across marketing channels.
  • •Drive sales performance by translating marketing initiatives into commercial action; own and manage the end-to-end Marketing Calendar and ensure commercial readiness.
  • •Prepare and analyze weekly/periodic sales reports and mix analysis for BYA/LT/Council meetings with insight-driven commentary.
  • •Review weekly sales plans for accuracy and develop robust sales forecasting for Market Growth Plan, AOP, and quarterly forecasts.
  • •Co-manage coop budget/spending with the Marketing Lead and support ad hoc project work.

Key Requirements

  • •Bachelor’s degree in business, Finance, Accounting, Financial Analysis, Economics, or a related field; MBA/postgraduate qualification highly regarded.
  • •Minimum 10 years of experience in commercial planning, financial planning & analysis (FP&A), performance evaluation, forecasting, and statistical analysis.
  • •Drive sales performance through marketing initiatives, owning a Marketing Calendar and aligning Sales, Marketing, and Finance with budgeting and financial analysis.
  • •Experience in the QSR industry and multi-unit retail environments, with a track record of leading cross-functional projects and influencing stakeholders.
  • •Strong analytical and commercial acumen, including insight-driven recommendations, accurate reporting, and proficiency in Power BI.
Experience:10+ yearsQSRMulti-unit retail
Education:Bachelor's
Skills:Analytical acumenCommunicationProblem-solvingCommercial judgmentStakeholder management
Tech Stack:Power BI

Company Brief

Yum! Brands
Yum! Brands is a global quick-service restaurant company that develops, franchises and operates KFC, Pizza Hut, Taco Bell and Habit Burger & Grill, serving tens of thousands of restaurants across more than 150 countries with digital and franchise-led growth strategies.
Industry: Restaurants & Food Service
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Louisville, United States
Founded: 1997
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor