Sr. Performance Marketing Manager, Growth Systems

Kraken
United States
Workplace: RemoteFull timeUSD 96,000 - 192,000 annuallyFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Systems thinking","Data analysis","Written communication","High agency","Prompt engineering curiosity"]

Define and specify AI-driven automation workflows for performance and paid growth, including signal processing, creative fatigue detection, budget reallocation, and geo-level channel mix optimization. Partner with engineers to turn workflow specs into working agent automations, QA outputs, and continuously improve system performance. Refine AI-generated creative and copy using domain judgment, codify rules and guardrails in a knowledge base, and expand automation to CRO, incentives, referrals, and lifecycle growth levers.

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FursaFursa
Kraken
Kraken
1 month ago

Sr. Performance Marketing Manager, Growth Systems

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Last checked: 1 hour agoStatus: Live

Job Summary

Define and specify AI-driven automation workflows for performance and paid growth, including signal processing, creative fatigue detection, budget reallocation, and geo-level channel mix optimization. Partner with engineers to turn workflow specs into working agent automations, QA outputs, and continuously improve system performance. Refine AI-generated creative and copy using domain judgment, codify rules and guardrails in a knowledge base, and expand automation to CRO, incentives, referrals, and lifecycle growth levers.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Define and specify automation workflows for paid growth, including creative fatigue detection, budget reallocation, geo-level channel mix optimization, and audience signal processing.
  • •Translate workflow specs into working agent automations in partnership with the build team.
  • •QA agent outputs by reviewing results, identifying shortcomings, and specifying corrections to improve performance.
  • •Refine AI-generated creative and copy variants using domain judgment before results confirm performance.
  • •Define paid-growth agent knowledge base inputs (rules, guardrails, and campaign logic) and monitor/iterate workflow performance over time.

Pay and Benefits

Salary: USD 96,000 - 192,000 annually

Key Requirements

  • •4+ years in performance or paid growth, running campaigns at scale across major paid channels.
  • •Systems thinking to map growth workflows as triggers, decisions, actions, and measurements.
  • •Comfort with data, including reading performance dashboards and defining what an agent should optimize for.
  • •Prompt engineering curiosity and willingness to communicate precisely with AI systems.
  • •Strong written communication to produce workflow specs engineers can build from.
Experience:4+ yearsCryptoPerformance marketingPaid growthFintech
Skills:Systems thinkingData analysisWritten communicationHigh agencyPrompt engineering curiosity
Tech Stack:AIAgent systemsPrompt engineeringA/B testingAutomation workflowsPerformance dashboardsCreative feedback loop

Company Brief

Kraken
Kraken (Payward, Inc.) is a global cryptocurrency exchange and financial infrastructure provider offering spot and derivatives trading, staking, custody, tokenized assets and institutional services to retail and institutional clients.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2011
Glassdoor
Glassdoor: 4.2
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