Lifecycle Marketing Manager

Function Health
United States, Canada
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Cross-functional collaboration","Analytical thinking","Experimentation","Attention to detail","Bias toward automation"]

Own end-to-end lifecycle marketing for SuppCo, building the onboarding, engagement, conversion, replenishment, and winback journey foundation from scratch. Drive lifecycle automation in Iterable (including Iterable Catalog personalization), collaborate with Growth and creative teams to ship high-velocity campaigns, and define and track KPIs like activation, repeat purchase rate, LTV, and churn. Partner with product and lifecycle teams to connect SuppCo journeys to the broader member experience.

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FursaFursa
Function Health
Function Health
1 day ago

Lifecycle Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Own end-to-end lifecycle marketing for SuppCo, building the onboarding, engagement, conversion, replenishment, and winback journey foundation from scratch. Drive lifecycle automation in Iterable (including Iterable Catalog personalization), collaborate with Growth and creative teams to ship high-velocity campaigns, and define and track KPIs like activation, repeat purchase rate, LTV, and churn. Partner with product and lifecycle teams to connect SuppCo journeys to the broader member experience.
Location: United States, Canada
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own SuppCo lifecycle marketing end to end across email, push, and in-app messaging.
  • •Build and launch lifecycle automation journeys in Iterable for onboarding, engagement, conversion, replenishment, and winback.
  • •Use Iterable Catalog to personalize supplement recommendations by matching product feeds to member stacks.
  • •Brief, refine, and ship on-brand lifecycle campaigns with the Growth creative team and AI-assisted content engine.
  • •Define lifecycle KPIs (activation, repeat purchase rate, LTV, churn) and run a disciplined experimentation program; support new SuppCo launches including credits, family plans, and add-ons.

Key Requirements

  • •6+ years of lifecycle/CRM marketing experience in a high-growth e-commerce or subscription consumer brand.
  • •Hands-on expertise in Iterable (or similar ESP like Braze or Klaviyo), including journey building, segmentation, dynamic content, and deliverability.
  • •Proven ability to build lifecycle programs from scratch and scale them into meaningful revenue drivers.
  • •Strong analytical skills to define KPIs, design experiments, and make data-driven decisions.
  • •Ability to collaborate cross-functionally with product, creative, and data partners in a fast-paced environment.
Experience:6+ yearsE-commerceSubscriptionConsumer brand
Skills:Cross-functional collaborationAnalytical thinkingExperimentationAttention to detailBias toward automation
Tech Stack:IterableIterable CatalogBrazeKlaviyoEmailPush messagingIn-app messagingSQLProduct analytics toolsHTML email

Company Brief

Function Health
Function Health develops digital health solutions to support chronic disease management, delivering personalized care pathways, remote monitoring, and patient engagement tools to improve outcomes and reduce healthcare costs for people with long-term conditions.
Industry: HealthTech
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