Manager, Brand & Campaign

VF Corporation
Antwerp
Workplace: OnsiteFull timeEUR 63,475.2 - 79,344 annuallyFunction: Data Science & Machine LearningExperience: 5+ yearsEducation: bachelorsSkills: ["Leadership","Communication","Strategic thinking","Storytelling","Cultural awareness"]

Lead end-to-end creative execution of Eastpak inline and collaboration campaigns, partnering with Creative, Product, Digital, and Local Marketing to drive brand awareness, consumer engagement, and sell-through. Own the seasonal brand marketing calendar from collection kickoff through global go-to-market, ensuring teams have the right content, tools, and stories. Manage campaign budgets, oversee omnichannel asset creation and localization, and lead a small creative team to deliver consistent, culturally relevant brand storytelling.

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VF Corporation
VF Corporation
18 hours ago

Manager, Brand & Campaign

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Last checked: 18 hours agoStatus: Live

Job Summary

Lead end-to-end creative execution of Eastpak inline and collaboration campaigns, partnering with Creative, Product, Digital, and Local Marketing to drive brand awareness, consumer engagement, and sell-through. Own the seasonal brand marketing calendar from collection kickoff through global go-to-market, ensuring teams have the right content, tools, and stories. Manage campaign budgets, oversee omnichannel asset creation and localization, and lead a small creative team to deliver consistent, culturally relevant brand storytelling.
Location: Antwerp
Workplace: Onsite
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Manager level

Key Responsibilities

  • •Plan, execute, and launch integrated inline and collaboration marketing campaigns across multiple channels in line with brand strategy and business objectives.
  • •Manage relationships with creative agencies and cross-functional teams, owning briefing, feedback, and approval to deliver campaigns.
  • •Own the seasonal brand marketing calendar and coordinate key initiatives, product launches, and consumer-facing moments for global teams.
  • •Plan, monitor, and manage project budgets, tracking spend and providing regular budget updates to stakeholders.
  • •Oversee creation, localization, management, and deployment of campaign and brand assets across digital, retail, wholesale, and social channels; lead and develop a small team including a Graphic Designer and Creative Content Coordinator.

Pay and Benefits

Salary: EUR 63,475.2 - 79,344 annually
Perks:Gym Membership

Key Requirements

  • •Bachelor’s degree in marketing, communications, retail, digital or related; master’s degree/MBA is a plus.
  • •5+ years’ experience in brand management or campaign marketing in the lifestyle or consumer goods industry.
  • •2+ years’ team management experience.
  • •Fluent written and spoken English.
  • •Experience in marketing communications, campaign development and execution with strong interpersonal/communication skills and strategic thinking.
Experience:5+ yearsLifestyleConsumer goodsFashionEntertainment
Education:Bachelor's in marketing, Communications, Retail, Digital or a related field
Skills:LeadershipCommunicationStrategic thinkingStorytellingCultural awareness
Languages:English

Company Brief

VF Corporation
Global apparel and footwear company that owns brands such as Vans, The North Face, Timberland, and Dickies. Designs, markets, and distributes branded lifestyle products through wholesale, retail, and e-commerce channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Denver, United States
Founded: 1899
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Glassdoor: 3.7
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