Growth Marketing Manager, Agent Stack

Vercel
San Francisco, New York, Austin
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Communication","Problem-solving","Collaboration","Analytical","Cross-functional teamwork"]

Design and execute multi-channel lifecycle campaigns to drive activation, adoption, retention, and expansion for developers and enterprise customers. Collaborate with Growth Product, Demand Gen, Product Marketing, and Data to deliver personalized lifecycle communications at scale, influencing revenue and customer engagement in a high-visibility SaaS environment.

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FursaFursa
Vercel
Vercel
3 months ago

Growth Marketing Manager, Agent Stack

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Last checked: 4 hours agoStatus: Live

Job Summary

Design and execute multi-channel lifecycle campaigns to drive activation, adoption, retention, and expansion for developers and enterprise customers. Collaborate with Growth Product, Demand Gen, Product Marketing, and Data to deliver personalized lifecycle communications at scale, influencing revenue and customer engagement in a high-visibility SaaS environment.
Location: San Francisco, New York, Austin
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •End-to-end lifecycle campaigns across email, in-app, and other owned and paid channels to drive activation, adoption, and long-term retention.
  • •Segmentation and personalization strategies; develop journey maps to identify friction points and optimize touchpoints for conversion, retention, and loyalty.
  • •Automated workflows and experimentation with behavioral triggers, A/B testing, and data-driven optimizations.
  • •Campaign measurement and reporting; surface insights and recommend opportunities for improvement.
  • •Cross-functional alignment to support Sales and Customer Success priorities and align with GTM strategy.

Pay and Benefits

Equity and Bonus:Equity
Perks:EquityHealth InsuranceHome OfficeFlexible Time

Key Requirements

  • •4+ years of experience in lifecycle, CRM, or growth marketing, ideally within SaaS, developer tools, or B2B technology.
  • •Proficiency with marketing automation tools (HubSpot, Iterable, Braze, Marketo) and analytics platforms (Amplitude, Segment, Looker, Mixpanel).
  • •Proven ability to design and scale multi-channel lifecycle campaigns that drive measurable improvements in product adoption and retention.
  • •Strong analytical and problem-solving skills with a track record of turning insights into actionable strategies.
  • •Experience collaborating cross-functionally with Product, Engineering, Design, and GTM teams.
Experience:4+ yearsSaaSDeveloper toolsB2B technology
Skills:CommunicationProblem-solvingCollaborationAnalyticalCross-functional teamwork
Languages:English
Tech Stack:HubSpotIterableBrazeMarketoAmplitudeSegmentLookerMixpanel

Company Brief

Vercel
Provides a frontend cloud platform and developer tools (including Next.js and v0) that simplify building, deploying, and scaling web and AI-native applications for developers and enterprises.
Industry: Cloud Computing
Company Size: Large (251 to 1,000 employees)
Revenue: USD 100M to 250M
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series F
Headquarters: San Francisco, United States
Founded: 2015
Glassdoor
Glassdoor: 4.1
WebsiteLinkedInGlassdoor